Purple Style Labs IPO: Price Band, Lot Size, Financials & Review
Purple Style Labs IPO listed on BSE & NSE on Mon, 7 Sep 2026. The issue was subscribed 1.29x overall.
- Open Date
- 31 Aug 2026
- Close Date
- 2 Sep 2026
Last updated
- Price band
- ₹546 – ₹575
- Lot size
- 26 shares
- Min. investment
- ₹14,950
- Issue size
- ₹680 Cr
- Last GMP
- -₹10
- Subscribed
- 🔥 1.29x
Purple Style Labs IPO details
Purple Style Labs IPO is a ₹680 Cr book-building IPO on the Mainboard segment, listing on BSE & NSE. It is entirely a fresh issue of shares, so all the money raised goes to the company; there is no offer for sale by existing shareholders.
The issue was open from Mon, 31 Aug 2026 to Wed, 2 Sep 2026. Allotment was finalised on Thu, 3 Sep 2026, and the shares listed on BSE & NSE on Mon, 7 Sep 2026.
The price band is ₹546 to ₹575 per share and the lot size is 26 shares, so the minimum retail application is ₹14,950. Retail investors can apply for up to 13 lots (338 shares, ₹1,94,350).
KFin Technologies Limited is the registrar, and Idbi Capital Market Services Limited and Axial Capital Private Limited are the book running lead managers.
Grey market premium (GMP)
Day-wise GMP →The last Purple Style Labs IPO GMP before listing was -₹10 (-1.74% against the upper price band of ₹575), implying an estimated listing price of ₹565. Across 10 days of tracking, GMP ranged from -₹10 (06 Sep) to +₹34 (29 Aug).
| Last GMP | -₹10 |
|---|---|
| GMP vs upper band | -1.74% |
| Estimated listing price | ₹565 |
| Highest (29 Aug) | +₹34 |
| Lowest (06 Sep) | -₹10 |
Grey market trading is unofficial and unregulated. GMP is a sentiment indicator, not a guarantee of the listing price. See the Purple Style Labs IPO day-wise GMP.
Subscription
Day-wise subscription →Purple Style Labs IPO was subscribed 1.29x overall: QIB 1.43x, NII 0.84x and retail 1.58x.
| Category | Subscribed |
|---|---|
| QIB | 1.43x |
| NII | 0.84x |
| └ bNII (above ₹10 lakh) | 1.01x |
| └ sNII (₹2–10 lakh) | 0.52x |
| Retail | 1.58x |
| Total | 1.29x |
Final figures at the close of bidding on 2 Sep 2026. Category-wise bids, application-wise breakup and allotment chances are on the Purple Style Labs IPO day-wise and category-wise subscription page.
Share reservation by category
| Category | Shares offered | Share of issue |
|---|---|---|
| Anchor Investors | 53,21,739 | 44.97% |
| Qualified Institutions | 35,47,826 | 29.98% |
| Non-Institutional | 17,73,913 | 14.99% |
| └ BNII | 11,82,636 | 10.01% |
| └ SNII | 5,91,136 | 5.00% |
| Retail Investors | 11,82,609 | 9.99% |
| Total | 1,18,26,087 | 100.00% |
Shares offered include the anchor investor portion, which is allotted a day before the issue opens. Subscription figures exclude anchors, so category sizes on the subscription page are smaller.
Purple Style Labs IPO lot size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 26 | ₹14,950 |
| Retail (Max) | 13 | 338 | ₹1,94,350 |
| S-HNI (Min) | 14 | 364 | ₹2,09,300 |
| S-HNI (Max) | 66 | 1,716 | ₹9,86,700 |
| B-HNI (Min) | 67 | 1,742 | ₹10,01,650 |
Amounts at the upper end of the price band.
Issue structure and valuation
It is entirely a fresh issue of shares, so all the money raised goes to the company; there is no offer for sale by existing shareholders.
P/E is not meaningful here because earnings per share is zero or negative.
| EPS (pre-issue) Latest earnings per share before the issue | -₹41.83 |
|---|---|
| P/E (pre-issue) Upper price band ÷ pre-issue EPS | — |
| EPS (post-issue) EPS on the enlarged share capital | ₹0 |
| P/E (post-issue) Upper price band ÷ post-issue EPS | — |
| Promoter holding (pre-issue) | 26.34% |
| Promoter holding (post-issue) | 0.00% |
Purple Style Labs Limited financials
Between 31 Mar 2025 and 31 Mar 2026, Income rose from ₹494 Cr to ₹567.07 Cr, and profit after tax fell from -₹188.38 Cr to -₹285.4 Cr. The PAT margin for 31 Mar 2026 was -50.33%.
| Period ended | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 829.60 | 497.05 | 458.39 |
| Total Income | 567.07 | 494.00 | 510.03 |
| Profit After Tax | -285.40 | -188.38 | -47.71 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| Net Worth | -52.28 | 117.50 | 39.51 |
| Reserve & Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowings | 371.40 | 112.79 | 116.33 |
₹ in crore, as stated in the prospectus.
Key performance indicators
| KPI | Mar 2026 | Mar 2025 | Mar 2024 |
|---|---|---|---|
| ROE % | 0.00 | -160.33 | -120.75 |
| ROCE % | 0.00 | -4.75 | -3.30 |
| Debt / Equity | 0.08 | 0.37 | 0.27 |
| RoNW % | -23.56 | -160.33 | -120.75 |
| Pat Margin % | -51.16 | -38.45 | -9.46 |
Objectives
The company intends to allocate the net proceeds from the offering to the following objectives.
| Sr | Objective |
|---|---|
| 1 | Investment in our wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India |
| 2 | Funding towards sales and marketing expenses to be incurred by our Company |
| 3 | General corporate purposes |
About Purple Style Labs Limited
Incorporated in 2015, Purple Style Labs Ltd. operates Pernia’s Pop-Up Shop (PPUS), a multi-brand luxury fashion omnichannel platform focused on premium and designer fashion. The platform provides customers with access to a curated portfolio of Indian and international luxury fashion brands through multiple channels, including its website, Android and iOS mobile applications, and physical Experience Centers.
PPUS combines digital commerce with an offline retail experience, enabling customers to discover and purchase designer products across a broad range of fashion categories.
Product Portfolio
As of March 31, 2025, PPUS offered approximately 211,727 SKUs from 1,312 active designer brands. Its product portfolio spans multiple luxury and fashion categories, including:
Womenswear
Menswear
Jewellery
Accessories
Kidswear
The platform is associated with several established designer labels, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna, among others.
This broad brand and product portfolio enables PPUS to cater to customers seeking premium designer apparel, occasion wear, jewellery, accessories, and other luxury fashion products.
Omnichannel Business Model
PPUS operates through an omnichannel retail model, integrating its online and offline channels to provide customers with a seamless luxury shopping experience.
Customers can access the company's offerings through:
E-commerce website
Android and iOS mobile applications
Physical Experience Centers
The omnichannel approach allows customers to browse and purchase products digitally while also providing an opportunity to experience designer collections through physical retail locations.
Customer Base and Digital Reach
Between Fiscal 2023 and Fiscal 2025, PPUS served more than 200,000 unique customers across 140 countries, demonstrating the company's international reach and strong appeal among customers interested in Indian designer and luxury fashion.
In Fiscal 2025, the platform recorded:
18.57 million unique visitors
70,651 customers
104,856 orders
During the same period, its customer base was spread across more than 100 countries, highlighting the platform's global customer reach.
International Presence
Purple Style Labs has developed a significant international presence, particularly in markets with strong demand for Indian luxury and designer fashion.
The company's key international markets include:
United States
United Kingdom
Middle East
Canada
The company operates a flagship Experience Center in London, United Kingdom, providing customers with an offline luxury shopping experience and strengthening its presence in the international market.
The company also plans to establish a new Experience Center in New York, United States, which is expected to further expand its physical presence in one of the world's major luxury and fashion markets.
Market Positioning
PPUS is positioned as a global multi-brand luxury fashion platform, with a particular emphasis on Indian designer brands and premium fashion. Its extensive designer network, large SKU portfolio, digital presence, and international customer base provide it with multiple avenues for reaching luxury fashion consumers.
The company's business model combines designer brand aggregation, digital commerce, international reach, and experiential retail, allowing it to serve customers across both domestic and international markets.
Overall Business Position
Purple Style Labs Ltd., through Pernia's Pop-Up Shop, operates an integrated luxury fashion omnichannel platform with a diversified portfolio of designer brands and products. As of March 31, 2025, the platform offered approximately 211,727 SKUs across 1,312 active designer brands, covering womenswear, menswear, jewellery, accessories, and kidswear.
Its growing international customer base, presence in key markets such as the United States, United Kingdom, Middle East, and Canada, and physical Experience Centers in major global fashion destinations position the company to participate in the continued growth of the luxury and designer fashion market.
The combination of a broad designer portfolio, strong digital traffic, international customer reach, and an expanding physical retail footprint forms the core of Purple Style Labs' business strategy.
Promoters
- Abhishek Agarwal
Contact details
Purple Style Labs Ltd.
CTS No. 1081, Plot no. 110 TPS Village
Service Road, Western Express Highway,
Vile Parle East
Mumbai, Maharashtra, 400057
Tel: +91 22 5033 3600
Email: investor.relations@purplestylelabs.com
Website:https://www.purplestylelabs.com/
Purple Style Labs IPO FAQs
- What is the Purple Style Labs IPO price band?
- The Purple Style Labs IPO price band is ₹546 to ₹575 per share.
- What is the Purple Style Labs IPO lot size and minimum investment?
- The Purple Style Labs IPO lot size is 26 shares. The minimum retail investment is ₹14,950 for one lot at the upper price band. Retail investors can apply for up to 13 lots (338 shares), costing ₹1,94,350.
- When was Purple Style Labs IPO open for subscription?
- Purple Style Labs IPO was open for subscription from Mon, 31 Aug 2026 to Wed, 2 Sep 2026.
- What is the Purple Style Labs IPO subscription status?
- Purple Style Labs IPO was subscribed 1.29x overall: QIB 1.43x, NII 0.84x and retail 1.58x. Day-wise and category-wise figures are on the subscription page.
- What was the Purple Style Labs IPO GMP before listing?
- The last Purple Style Labs IPO GMP before listing was -₹10 (-1.74% against the upper price band of ₹575), implying an estimated listing price of ₹565. Across 10 days of tracking, GMP ranged from -₹10 (06 Sep) to +₹34 (29 Aug). GMP is an unofficial grey market indicator and can change quickly.
- What is the Purple Style Labs IPO allotment date?
- The Purple Style Labs IPO basis of allotment was finalised on Thu, 3 Sep 2026. You can check your allotment status on the KFin Technologies Limited website.
- What is the Purple Style Labs IPO listing date?
- Purple Style Labs IPO listed on BSE & NSE on Mon, 7 Sep 2026.
- Is the Purple Style Labs IPO a fresh issue or an offer for sale?
- It is entirely a fresh issue of shares, so all the money raised goes to the company; there is no offer for sale by existing shareholders.
- Who are the registrar and lead managers of the Purple Style Labs IPO?
- The registrar for the Purple Style Labs IPO is KFin Technologies Limited, and the book running lead managers are Idbi Capital Market Services Limited and Axial Capital Private Limited.
Data is compiled from the prospectus, stock exchanges and market sources and is for information only. It is not investment advice; read the RHP before applying.