Purple Style Labs IPO
GMP, Subscription, Price, Dates & Financial Details
Retailing
Incorporated in 2015, Purple Style Labs Ltd. operates Pernia’s Pop-Up Shop (PPUS), a multi-brand luxury fashion omnichannel platform focused on premium and designer fashion. The platform provides customers with access to a curated portfolio of Indian and international luxury fashion brands through…
Open Date
Mon, 31 Aug 2026
Close Date
Wed, 02 Sep 2026
Price Band
₹ 546 – 575
Lot Size
26
Issue Size
₹ 680.00 Cr
Minimum Investment
₹ 14,950 (26 Shares)
Grey Market Premium Analysis
Day Wise GMP→Unofficial premium quoted in the grey market, tracked daily against the price band cap.
Grey market trading is unregulated. GMP figures are indicative only and should not be the sole basis for investment decisions - treat as a sentiment indicator, not a guarantee.
IPO Details
Purple Style Labs IPO subscription has closed. According to the Red Herring Prospectus (RHP), the IPO was a book-built issue with a total issue size of ₹680.00 Crore, comprising a fresh issue of 1.18 Crore equity shares aggregating to ₹680.00 Crore.
The company had fixed the price band at ₹546 to ₹575 per share, with a lot size of 26 shares. Retail investors were required to make a minimum investment of ₹14,950 (based on the upper price band) to apply for one lot.
KFin Technologies Limited is the registrar to the issue. Idbi Capital Market Services Limited, and Axial Capital Private Limited are the Book Running Lead Managers (BRLMs) to the issue.
With the subscription period now closed, investors can expect the basis of allotment to be finalized on September 03, 2026. Successful applicants are likely to receive shares in their demat accounts before the tentative listing on the NSE and BSE on September 07, 2026.
Purple Style Labs IPO Timeline (Tentative)
- IPO Open Date
- Mon, 31 Aug 26
- IPO Close Date
- Wed, 02 Sep 26
- Basis of Allotment
- Thu, 03 Sep 26
- Initiation of Refunds
- Fri, 04 Sep 26
- Credit of Shares to Demat
- Fri, 04 Sep 26
- Listing Date
- Mon, 07 Sep 26 — BSE & NSE
Open Date
31 August 2026
Close Date
02 September 2026
Basis Of Allotment
03 September 2026
Listing Date
07 September 2026
IPO Subscription
Check Live Subscription →The Purple Style Labs IPO has received bids for 88,66,572 shares against 87,17,947 shares offered, resulting in an overall subscription of 1.29x. the NII category is subscribed 0.84x, Retail Investors 1.58x, and QIBs 1.43x. Within the NII category, BNII is subscribed 1.01x, while SNII is subscribed 0.52x.
QIB
1.43x
NII
0.84x
BNII
0.09x
SNII
0.13x
RII
1.58x
Total
1.29x
IPO Reservations
The Retail Individual Investor (RII) category has the highest allocation with 11,82,609 shares, representing 9.99% of the total issue. Qualified Institutional Buyers (QIBs) are allocated 35,47,826 shares (29.98%), while Non-Institutional Investors (NIIs) receive 17,73,913 shares (14.99%).
| Category | Shares Offered | Shares Offered |
|---|---|---|
| Anchor Investors | 5,321,739 | 44.97% |
| Qualified Institutions | 3,547,826 | 29.98% |
| Non-Institutional | 1,773,913 | 14.99% |
| BNII | 1,182,636 | 10.01% |
| SNII | 591,136 | 5% |
| Retail Investors | 1,182,609 | 9.99% |
| Total | 11,826,087 | 100% |
Financials Details(₹ in Crores)
| Particular | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 829.6 | 497.05 | 458.39 |
| Revenue | 567.07 | 494 | 510.03 |
| Profit After Tax | -285.4 | -188.38 | -47.71 |
| Net Worth | -52.28 | 117.5 | 39.51 |
| Reserve & Surplus | -116.4 | 118.01 | 39.34 |
| Total Borrowings | 371.4 | 112.79 | 116.33 |
Financials Performance
Performance Indicators
EPS Pre
Earnings per share before the IPO.
P/E Pre
IPO Offer Price ÷ EPS Pre.
EPS Post
Expected earnings per share after the IPO..
P/E (Post Issue)
IPO Offer Price ÷ EPS Post.
Purple Style Labs Limited KPI Information
| Particular | Mar 2026 | Mar 2025 | Mar 2024 |
|---|---|---|---|
| ROE % | 0 | -160.33 | -120.75 |
| ROCE % | 0 | -4.75 | -3.3 |
| Debt / Equity | 0.08 | 0.37 | 0.27 |
| RoNW % | -23.56 | -160.33 | -120.75 |
| Pat Margin % | -51.16 | -38.45 | -9.46 |
Peers Comparison
No Peer Comparision Available
About Purple Style Labs Limited
Incorporated in 2015, Purple Style Labs Ltd. operates Pernia’s Pop-Up Shop (PPUS), a multi-brand luxury fashion omnichannel platform focused on premium and designer fashion. The platform provides customers with access to a curated portfolio of Indian and international luxury fashion brands through multiple channels, including its website, Android and iOS mobile applications, and physical Experience Centers.
PPUS combines digital commerce with an offline retail experience, enabling customers to discover and purchase designer products across a broad range of fashion categories.
Product Portfolio
As of March 31, 2025, PPUS offered approximately 211,727 SKUs from 1,312 active designer brands. Its product portfolio spans multiple luxury and fashion categories, including:
Womenswear
Menswear
Jewellery
Accessories
Kidswear
The platform is associated with several established designer labels, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna, among others.
This broad brand and product portfolio enables PPUS to cater to customers seeking premium designer apparel, occasion wear, jewellery, accessories, and other luxury fashion products.
Omnichannel Business Model
PPUS operates through an omnichannel retail model, integrating its online and offline channels to provide customers with a seamless luxury shopping experience.
Customers can access the company's offerings through:
E-commerce website
Android and iOS mobile applications
Physical Experience Centers
The omnichannel approach allows customers to browse and purchase products digitally while also providing an opportunity to experience designer collections through physical retail locations.
Customer Base and Digital Reach
Between Fiscal 2023 and Fiscal 2025, PPUS served more than 200,000 unique customers across 140 countries, demonstrating the company's international reach and strong appeal among customers interested in Indian designer and luxury fashion.
In Fiscal 2025, the platform recorded:
18.57 million unique visitors
70,651 customers
104,856 orders
During the same period, its customer base was spread across more than 100 countries, highlighting the platform's global customer reach.
International Presence
Purple Style Labs has developed a significant international presence, particularly in markets with strong demand for Indian luxury and designer fashion.
The company's key international markets include:
United States
United Kingdom
Middle East
Canada
The company operates a flagship Experience Center in London, United Kingdom, providing customers with an offline luxury shopping experience and strengthening its presence in the international market.
The company also plans to establish a new Experience Center in New York, United States, which is expected to further expand its physical presence in one of the world's major luxury and fashion markets.
Market Positioning
PPUS is positioned as a global multi-brand luxury fashion platform, with a particular emphasis on Indian designer brands and premium fashion. Its extensive designer network, large SKU portfolio, digital presence, and international customer base provide it with multiple avenues for reaching luxury fashion consumers.
The company's business model combines designer brand aggregation, digital commerce, international reach, and experiential retail, allowing it to serve customers across both domestic and international markets.
Overall Business Position
Purple Style Labs Ltd., through Pernia's Pop-Up Shop, operates an integrated luxury fashion omnichannel platform with a diversified portfolio of designer brands and products. As of March 31, 2025, the platform offered approximately 211,727 SKUs across 1,312 active designer brands, covering womenswear, menswear, jewellery, accessories, and kidswear.
Its growing international customer base, presence in key markets such as the United States, United Kingdom, Middle East, and Canada, and physical Experience Centers in major global fashion destinations position the company to participate in the continued growth of the luxury and designer fashion market.
The combination of a broad designer portfolio, strong digital traffic, international customer reach, and an expanding physical retail footprint forms the core of Purple Style Labs' business strategy.
Purple Style Labs IPO Promoters
- Abhishek Agarwal
Promoters Holding
Holding Pre Issue
26.34%
Holding Post Issue
0.00%
Purple Style Labs IPO Objective
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects.
- Investment in our wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India
- Funding towards sales and marketing expenses to be incurred by our Company
- General corporate purposes
Purple Style Labs Limited Address / Contact Details
Purple Style Labs Ltd.
CTS No. 1081, Plot no. 110 TPS Village
Service Road, Western Express Highway,
Vile Parle East
Mumbai, Maharashtra, 400057
Tel: +91 22 5033 3600
Email: investor.relations@purplestylelabs.com
Website:https://www.purplestylelabs.com/
IPO Snapshot
Purple Style Labs IPO Lot Size
The Purple Style Labs IPO has a lot size of 26 shares. Retail investors require a minimum investment of ₹14,950 by applying for 1 lot (26 shares). The maximum application allowed for the retail category is 13 lots (338 shares), requiring an investment of ₹1,94,350.
| Application | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 26 | 14,950.00 |
| Retail (Max) | 13 | 338 | 194,350.00 |
| S-HNI (Min) | 14 | 364 | 209,300.00 |
| S-HNI (Max) | 66 | 1,716 | 986,700.00 |
| B-HNI (Min) | 67 | 1,742 | 1,001,650.00 |
Issue Reservation
- Anchor Investors — 44.97%
- QIB — 29.98%
- NII — 14.99%
- RII — 9.99%
Book Running Lead Managers
- Idbi Capital Market Services Limited
- Axial Capital Private Limited
IPO Documents & Links
Explore More IPOs
Currently Open
Coming Up Next
Disclaimer: This data is for informational purposes only and does not constitute investment advice.
Frequently Asked Questions
Everything you need to know before applying to an IPO.
What is the Purple Style Labs IPO?
Purple Style Labs IPO is a Book-building IPO with a total issue size of ₹680 crore. The Purple Style Labs IPO price band is ₹546 to 575 per share. The Purple Style Labs IPO subscription opens on Mon, Aug 31, 2026, and closes on Wed, Sep 2, 2026. The Purple Style Labs IPO will be listed on the BSE,NSE. KFin Technologies Limited is the registrar for the Purple Style Labs IPO.
When will the Purple Style Labs IPO open for subscription?
The Purple Style Labs IPO opens on Mon, Aug 31, 2026 and closes on Wed, Sep 2, 2026
What is Purple Style Labs IPO Price Band?
Purple Style Labs IPO Price Band is ₹546 to 575 per share.
What is Purple Style Labs IPO Lot Size?
Purple Style Labs IPO lot size is 26 shares, Retail investors need a minimum investment of ₹14950 based on the upper price band
What is the minimum investment for Purple Style Labs IPO?
The minimum investment for Purple Style Labs IPO is ₹14950, based on one lot of 26 shares at the upper price band of ₹575 per share.
How to apply for Purple Style Labs IPO?
Investors can apply for the Purple Style Labs IPO through the ASBA (Application Supported by Blocked Amount) facility offered by their bank or through UPI using a SEBI-registered broker or trading app. Select the desired lot size, enter your bid within the price band, and submit the application before Wed, Sep 2, 2026. The application amount remains blocked until the Purple Style Labs IPO allotment is finalized.
What is Purple Style Labs IPO Issue Size?
Purple Style Labs IPO issue size is ₹680 crores.
What is the Purple Style Labs IPO Allotment Date?
Purple Style Labs IPO allotment date is Thu, Sep 3, 2026.
Who is the Purple Style Labs IPO Registrar?
The registrar for Purple Style Labs IPO is KFin Technologies Limited. Investors can go to KFin Technologies Limited website to check Purple Style Labs IPO allotment status, refund processing, and other IPO-related information.
What is the Purple Style Labs IPO GMP?
The Purple Style Labs IPO GMP (Grey Market Premium) is ₹1.5 as of Wed, Sep 2, 2026. Based on the upper price band of ₹575 per share, the estimated Purple Style Labs IPO listing price is ₹576.5, indicating a potential listing gain of approximately 0.26% over the issue price.
Who is the Purple Style Labs IPO Lead Manager?
The book-running lead managers (BRLMs) for the Purple Style Labs IPO are Idbi Capital Market Services Limited and Axial Capital Private Limited. The lead managers are responsible for managing the IPO process, including issue structuring, regulatory compliance, marketing the public issue, coordinating with investors, and ensuring a smooth listing process. For complete details, investors should refer to the Purple Style Labs IPO Red Herring Prospectus (RHP).