Novus Loyalty IPO
GMP, Subscription, Price, Dates & Financial Details
It - Software
Incorporated in 2011, Novus Loyalty is a technology-driven company specializing in loyalty and rewards solutions for multiple industries including Fintech, E-commerce, Software, Banking, FMCG, and Real Estate. The company provides a modern and scalable loyalty management platform built using…
Open Date
Tue, 17 Mar 2026
Close Date
Fri, 20 Mar 2026
Price Band
₹ 139 – 146
Lot Size
1000
Issue Size
₹ 60.00 Cr
Minimum Investment
₹ 292,000 (2000 Shares)
Grey Market Premium Analysis
Day Wise GMP→Unofficial premium quoted in the grey market, tracked daily against the price band cap.
Grey market trading is unregulated. GMP figures are indicative only and should not be the sole basis for investment decisions - treat as a sentiment indicator, not a guarantee.
IPO Details
Novus Loyalty IPO has successfully completed its IPO process and is now listed on BSE SME Platform. According to the Red Herring Prospectus (RHP), the IPO was a book-built issue with a total issue size of ₹60.00 Crore, comprising a fresh issue of 30.70 Lakh equity shares aggregating to ₹45.00 Crore and an offer for sale (OFS) of 8.20 Lakh equity shares aggregating to ₹12.00 Crore by the existing shareholders.
The Novus Loyalty IPO remained open for subscription from March 17, 2026, to March 20, 2026. The basis of allotment was finalized on March 23, 2026, and the company's shares were listed on BSE SME Platform on March 25, 2026.
The company had fixed the price band at ₹139 to ₹146 per share, with a lot size of 1000 shares. Retail investors were required to make a minimum investment of ₹292,000 (based on the upper price band) to apply for one lot.
KFin Technologies Limited served as the registrar to the issue. Smart Horizon Capital Advisors Private Limited acted as the Book Running Lead Managers (BRLMs) to the issue.
With the successful completion of the IPO process, Novus Loyalty Limited is now a publicly listed company on BSE SME Platform. Investors can track the company's share price, trading performance, financial results, and corporate announcements through the stock exchanges.
Novus Loyalty IPO Timeline (Tentative)
- IPO Open Date
- Tue, 17 Mar 26
- IPO Close Date
- Fri, 20 Mar 26
- Basis of Allotment
- Mon, 23 Mar 26
- Initiation of Refunds
- Tue, 24 Mar 26
- Credit of Shares to Demat
- Tue, 24 Mar 26
- Listing Date
- Wed, 25 Mar 26 — NSE & BSE
Open Date
17 March 2026
Close Date
20 March 2026
Basis Of Allotment
23 March 2026
Listing Date
25 March 2026
IPO Subscription
Check Live Subscription →The Novus Loyalty IPO has received bids for 54,23,000 shares against 33,46,000 shares offered, resulting in an overall subscription of 1.62x. the NII category is subscribed 1.56x, Retail Investors 1.82x, and QIBs 1.38x. Within the NII category, BNII is subscribed 1.9x, while SNII is subscribed 0.88x.
QIB
1.38x
NII
1.56x
BNII
1.9x
SNII
0.88x
RII
1.82x
Total
1.62x
IPO Reservations
The Retail Individual Investor (RII) category has the highest allocation with 13,64,000 shares, representing 49.42% of the total issue. Qualified Institutional Buyers (QIBs) are allocated 8,10,000 shares (29.35%), while Non-Institutional Investors (NIIs) receive 5,86,000 shares (21.23%).
| Category | Shares Offered | Shares Offered % |
|---|---|---|
| Qualified Institutions | 810,000 | 29.35% |
| Non-Institutional | 586,000 | 21.23% |
| BNII | 391,000 | 14.17% |
| SNII | 195,000 | 7.07% |
| Retail Investors | 1,364,000 | 49.42% |
| Total | 2,760,000 | 100% |
Financials Details(₹ in Crores)
| Particular | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets | 21.83 | 14.81 | 12.36 | 13.38 |
| Revenue | 71.43 | 104.63 | 73.61 | 59.61 |
| Profit After Tax | 5.8 | 3.58 | 2.96 | 0.55 |
| Net Worth | 18.89 | 13.09 | 9.5 | 6.54 |
| Reserve & Surplus | 6.64 | 13.08 | 9.49 | 6.53 |
| Total Borrowings | 0 | 0 | 0.82 | 3.53 |
Financials Performance
Performance Indicators
EPS Pre
Earnings per share before the IPO.
P/E Pre
IPO Offer Price ÷ EPS Pre.
EPS Post
Expected earnings per share after the IPO..
P/E (Post Issue)
IPO Offer Price ÷ EPS Post.
Novus Loyalty Limited KPI Information
| Particular | Sep 2025 | Mar 2025 | Mar 2024 | Mar 2023 |
|---|---|---|---|---|
| ROE % | 36.3 | 31.74 | 36.94 | 8.73 |
| ROCE % | 40.64 | 40.4 | 42.76 | 11.39 |
| Debt / Equity | 0 | 0 | 0.09 | 0.54 |
| RoNW % | 30.73 | 27.39 | 31.18 | 8.36 |
| Pat Margin % | 8.13 | 3.43 | 4.04 | 0.92 |
Peers Comparison
| Company | Face Value | PE Ratio | EPS Basic | EPS Diluted | RoNW | Net Assets |
|---|---|---|---|---|---|---|
| Novus Loyalty Ltd | 10 | 0.00 | 2.93 | 2.93 | 27.39 | 10.68 |
| Pelatro Limited | 10 | 53.72 | 5.64 | 5.64 | 6.31 | 77.64 |
About Novus Loyalty Limited
Incorporated in 2011, Novus Loyalty is a technology-driven company specializing in loyalty and rewards solutions for multiple industries including Fintech, E-commerce, Software, Banking, FMCG, and Real Estate. The company provides a modern and scalable loyalty management platform built using advanced technologies to help businesses enhance customer engagement, retention, and brand loyalty.
The company offers both customizable and ready-to-deploy loyalty program models tailored to different business requirements. Its solutions include:
- Point-based reward programs
- Event-triggered campaigns
- Cashback and incentive systems
- Purchase-linked promotional programs
- Digital vouchers and coupon-based rewards
Novus Loyalty’s platform is designed to be flexible, easily integrable with existing business systems, and capable of operating seamlessly across web platforms, mobile applications, and physical retail stores, ensuring a smooth and consistent customer experience across multiple channels.
Deployment Models
The company provides two main deployment options:
1. On-Premises Deployment
Under this model, the platform is installed on the client’s internal servers or private cloud infrastructure, providing organizations with greater control over their data, enhanced security, and customization capabilities. This option is generally preferred by large enterprises with strict data security and compliance requirements.
2. SaaS (Software-as-a-Service) Deployment
The SaaS model is a cloud-based subscription service that enables businesses to quickly deploy and manage loyalty programs without heavy infrastructure investments. It offers ease of implementation, scalability, and lower maintenance costs, making it suitable for companies seeking fast and flexible deployment.
In addition, the platform incorporates AI-powered analytics that helps businesses gain insights into customer behavior, engagement patterns, and campaign performance, enabling data-driven decision-making.
Market Presence
Novus Loyalty operates across both domestic and international markets.
In India, the company serves clients in several states including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka.
Internationally, the company has expanded its presence to markets such as the United Arab Emirates (UAE), United States (USA), Australia, and Puerto Rico.
Workforce
As of January 31, 2026, Novus Loyalty had approximately 50 employees, supporting its technology development, client services, and business operations.
Novus Loyalty IPO Promoters
- Deepak Tomar
- Sweta Singh
Promoters Holding
Holding Pre Issue
95.62%
Holding Post Issue
0.00%
Novus Loyalty IPO Objective
The Company Novus Loyalty IPO proposes to utilise the Net Proceeds from the Issue towards the following objects.
- Funding of expenditure towards Investment in enhancement of existing products and development of new products
- Business Development and Marketing Activities including manpower hiring
- General corporate purposes and unidentified inorganic acquisition
Novus Loyalty Limited Address / Contact Details
Novus Loyalty Ltd. Address
727, Udyog Vihar Phase V
Industrial Complex Dundahera,
Gurgaon, Haryana, 122016
Phone: 9717154514
E-mail: investor@novus-loyalty.com
Website: www.novus-loyalty.com
IPO Snapshot
Novus Loyalty IPO Lot Size
The Novus Loyalty IPO has a lot size of 1,000 shares. Retail investors require a minimum investment of ₹2,92,000 by applying for 2 lot (2,000 shares). The maximum application allowed for the retail category is 2 lots (2,000 shares), requiring an investment of ₹2,92,000.
| Application | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 2 | 2,000 | 292,000.00 |
| Retail (Max) | 2 | 2,000 | 292,000.00 |
| S-HNI (Min) | 3 | 3,000 | 438,000.00 |
| S-HNI (Max) | 6 | 6,000 | 876,000.00 |
| B-HNI (Min) | 7 | 7,000 | 1,022,000.00 |
Issue Reservation
- QIB — 29.35%
- NII — 21.23%
- RII — 49.42%
Book Running Lead Managers
- Smart Horizon Capital Advisors Private Limited
IPO Documents & Links
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Disclaimer: This data is for informational purposes only and does not constitute investment advice.
Frequently Asked Questions
Everything you need to know before applying to an IPO.
What is the Novus Loyalty IPO?
Novus Loyalty IPO is a Book-building IPO with a total issue size of ₹60 crore. The Novus Loyalty IPO price band is ₹139 to 146 per share. The Novus Loyalty IPO subscription opens on Tue, Mar 17, 2026, and closes on Fri, Mar 20, 2026. The Novus Loyalty IPO will be listed on the BSE. KFin Technologies Limited is the registrar for the Novus Loyalty IPO.
When will the Novus Loyalty IPO open for subscription?
The Novus Loyalty IPO opens on Tue, Mar 17, 2026 and closes on Fri, Mar 20, 2026
What is Novus Loyalty IPO Price Band?
Novus Loyalty IPO Price Band is ₹139 to 146 per share.
What is Novus Loyalty IPO Lot Size?
Novus Loyalty IPO lot size is 1000 shares, Retail investors need a minimum investment of ₹292000 based on the upper price band
What is the minimum investment for Novus Loyalty IPO?
The minimum investment for Novus Loyalty IPO is ₹292000, based on one lot of 1000 shares at the upper price band of ₹146 per share.
How to apply for Novus Loyalty IPO?
Investors can apply for the Novus Loyalty IPO through the ASBA (Application Supported by Blocked Amount) facility offered by their bank or through UPI using a SEBI-registered broker or trading app. Select the desired lot size, enter your bid within the price band, and submit the application before Fri, Mar 20, 2026. The application amount remains blocked until the Novus Loyalty IPO allotment is finalized.
What is Novus Loyalty IPO Issue Size?
Novus Loyalty IPO issue size is ₹60 crores.
What is the Novus Loyalty IPO Allotment Date?
Novus Loyalty IPO allotment date is Mon, Mar 23, 2026.
Who is the Novus Loyalty IPO Registrar?
The registrar for Novus Loyalty IPO is KFin Technologies Limited. Investors can go to KFin Technologies Limited website to check Novus Loyalty IPO allotment status, refund processing, and other IPO-related information.
Who is the Novus Loyalty IPO Lead Manager?
The book-running lead managers (BRLMs) for the Novus Loyalty IPO are Smart Horizon Capital Advisors Private Limited. The lead managers are responsible for managing the IPO process, including issue structuring, regulatory compliance, marketing the public issue, coordinating with investors, and ensuring a smooth listing process. For complete details, investors should refer to the Novus Loyalty IPO Red Herring Prospectus (RHP).