Novus Loyalty IPO Details
The Novus Loyalty IPO is a book build issue with a total issue size of ₹60 cr, comprising of fresh issue of 3070000 equity shares., and a offer for sale of 820000 equity shares. Novus Loyalty IPO opened for subscription on Mar 17, 2026 and closed on Mar 20, 2026. Novus Loyalty IPO is set price band at ₹139 to ₹146 per share, with a lot size of 1000 shares. Minimum investment for Retail investors was ₹292,000.00 (at the upper price band) to apply for one lot.
The basis of allotment got finalized on Mar 23, 2026, and listed on both the NSE and BSE on Mar 25, 2026.
Kfin Technologies Limited has been appointed as the registrar. Smart Horizon Capital Advisors Private Limited are the Book Running Lead Manager for the issue.
Before investing in the Novus Loyalty IPO, investors should review the company's financial performance, business objectives, and risk factors mentioned in the offer documents and apply before the subscription window closes.
- Price Band
- ₹ 139 – 146
- Lot Size
- 1000
- Issue Size
- ₹60 Cr
- Minimum Investment
- ₹292000 (2000 Shares)
- Listing Date
- 25 March 2026
Current GMP
₹0 (0.00%)
*Info is indicative. Not an Investment Advice. Grey market trading is unregulated.
About Novus Loyalty Limited
Incorporated in 2011, Novus Loyalty is a technology-driven company specializing in loyalty and rewards solutions for multiple industries including Fintech, E-commerce, Software, Banking, FMCG, and Real Estate. The company provides a modern and scalable loyalty management platform built using advanced technologies to help businesses enhance customer engagement, retention, and brand loyalty.
The company offers both customizable and ready-to-deploy loyalty program models tailored to different business requirements. Its solutions include:
- Point-based reward programs
- Event-triggered campaigns
- Cashback and incentive systems
- Purchase-linked promotional programs
- Digital vouchers and coupon-based rewards
Novus Loyalty’s platform is designed to be flexible, easily integrable with existing business systems, and capable of operating seamlessly across web platforms, mobile applications, and physical retail stores, ensuring a smooth and consistent customer experience across multiple channels.
Deployment Models
The company provides two main deployment options:
1. On-Premises Deployment
Under this model, the platform is installed on the client’s internal servers or private cloud infrastructure, providing organizations with greater control over their data, enhanced security, and customization capabilities. This option is generally preferred by large enterprises with strict data security and compliance requirements.
2. SaaS (Software-as-a-Service) Deployment
The SaaS model is a cloud-based subscription service that enables businesses to quickly deploy and manage loyalty programs without heavy infrastructure investments. It offers ease of implementation, scalability, and lower maintenance costs, making it suitable for companies seeking fast and flexible deployment.
In addition, the platform incorporates AI-powered analytics that helps businesses gain insights into customer behavior, engagement patterns, and campaign performance, enabling data-driven decision-making.
Market Presence
Novus Loyalty operates across both domestic and international markets.
In India, the company serves clients in several states including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka.
Internationally, the company has expanded its presence to markets such as the United Arab Emirates (UAE), United States (USA), Australia, and Puerto Rico.
Workforce
As of January 31, 2026, Novus Loyalty had approximately 50 employees, supporting its technology development, client services, and business operations.
Novus Loyalty IPO Promoters
- Deepak Tomar
- Sweta Singh
Promoters Holding
Holding Pre Issue
95.62%
Holding Post Issue
0.00%
Novus Loyalty IPO Objective
The Company Novus Loyalty IPO proposes to utilise the Net Proceeds from the Issue towards the following objects.
- Funding of expenditure towards Investment in enhancement of existing products and development of new products
- Business Development and Marketing Activities including manpower hiring
- General corporate purposes and unidentified inorganic acquisition
Address / Contact Info
Novus Loyalty Ltd. Address
727, Udyog Vihar Phase V
Industrial Complex Dundahera,
Gurgaon, Haryana, 122016
Phone: 9717154514
E-mail: investor@novus-loyalty.com
Website: www.novus-loyalty.com
IPO Snapshot
Book Running Lead Managers
- Smart Horizon Capital Advisors Private Limited
Disclaimer: This data is for informational purposes only and does not constitute investment advice. Figures shown are illustrative sample data.
Frequently Asked Questions
Everything you need to know before applying to an IPO.
Novus Loyalty IPO is a Book-building IPO with a total issue size of ₹60 crore. The Novus Loyalty IPO price band is ₹139 to 146 per share. The Novus Loyalty IPO subscription opens on Tue, Mar 17, 2026, and closes on Fri, Mar 20, 2026. The Novus Loyalty IPO will be listed on the BSE. Kfin Technologies Limited is the registrar for the Novus Loyalty IPO.
The Novus Loyalty IPO opens on Tue, Mar 17, 2026 and closes on Fri, Mar 20, 2026
Novus Loyalty IPO Price Band is ₹139 to 146 per share.
Novus Loyalty IPO lot size is 1000 shares, Retail investors need a minimum investment of ₹292000 based on the upper price band
The minimum investment for Novus Loyalty IPO is ₹292000, based on one lot of 1000 shares at the upper price band of ₹146 per share.
Investors can apply for the Novus Loyalty IPO through the ASBA (Application Supported by Blocked Amount) facility offered by their bank or through UPI using a SEBI-registered broker or trading app. Select the desired lot size, enter your bid within the price band, and submit the application before Fri, Mar 20, 2026. The application amount remains blocked until the Novus Loyalty IPO allotment is finalized.
Novus Loyalty IPO issue size is ₹60 crores.
Novus Loyalty IPO allotment date is Wed, Jul 1, 2026.
The registrar for Novus Loyalty IPO is Kfin Technologies Limited. Investors can go to Kfin Technologies Limited website to check Novus Loyalty IPO allotment status, refund processing, and other IPO-related information.