Nityas Gems & Jewellery IPO
GMP, Subscription, Price, Dates & Financial Details

Incorporated in April 2022, Nityas Gems and Jewellery Limited is engaged in the design, manufacturing, and sale of lab-grown diamond-studded gold jewellery in India. The Company operates through an integrated business model comprising business-to-business (“B2B”) manufacturing and distribution to organised retailers, standalone retailers, and wholesalers, along with direct-to-consumer (“D2C”) omnichannel retail operations through its subsidiary, Ayaani Diamonds and Jewellery Private Limited (“Ayaani”). Its operations span the entire value chain, including raw material procurement, product design, prototyping, manufacturing, quality control, distribution, and branded retail.

The Company offers a diverse portfolio of lab-grown diamond-studded gold jewellery, including rings, earrings, pendants, bracelets, mangalsutras, nose pins, necklaces, cufflinks, and bangles. Its product range caters to daily wear, occasion-based, men’s jewellery, and customised segments, with a strategic emphasis on lightweight and affordable jewellery. The Company’s key B2B customers include GIVA, Palmonas, ONYA, and Ladia Diamonds, among others. It supplies jewellery based on its proprietary designs as well as customised specifications relating to purity, weight, design, finishing, and other product attributes.

The Company commenced operations in July 2022 as a B2B manufacturer and supplier and has since expanded its customer base across 18 states and 2 Union Territories in India. It also caters to customers in international markets, including the UAE, Australia, Canada, Taiwan, and Kenya. Its manufacturing facility is located in Surat, Gujarat, and is equipped with in-house designing, prototyping, and production capabilities. This integrated setup enables the Company to maintain greater control over product quality, manufacturing costs, and production lead times.

In July 2025, the Company acquired Ayaani Diamonds and Jewellery Private Limited, a D2C lab-grown diamond jewellery brand. Ayaani operates through an online storefront as well as 10 physical retail stores across eight cities in India, using a combination of company-operated and franchise-operated formats. The acquisition has enabled the Company to expand beyond its B2B manufacturing operations and establish a direct presence in the retail market.

The integration of B2B manufacturing with D2C retail enables the Company to serve institutional customers as well as end consumers while providing greater visibility into evolving consumer preferences and market trends. Its integrated operating model is supported by an in-house team comprising designers, karigars, quality control personnel, procurement and operations teams, sales and marketing professionals, and other support functions.

As of August 31, 2026, the Company had a total workforce of 192 full-time employees, including 122 in-house karigars and 29 designers. The workforce is spread across key functions such as senior management, design, manufacturing and operations, quality control, procurement and logistics, sales and marketing, and other administrative and support functions.