Deepa Jewellers IPO
GMP, Subscription, Price, Dates & Financial Details

Deepa Jewellers Ltd. is engaged in the retail and wholesale trading of gold and diamond jewellery, offering a diverse range of traditional and contemporary jewellery designs to cater to varying customer preferences and occasions.

The company’s business activities encompass the sourcing, designing, manufacturing/finishing, and sale of jewellery products, with a focus on quality materials, skilled craftsmanship, and attractive designs. Its product offerings include a wide variety of jewellery such as rings, necklaces, earrings, bangles, traditional ornaments, and customized jewellery.

Deepa Jewellers Ltd. places significant emphasis on purity, transparent pricing, product quality, and customer trust. The company serves customers through its physical retail stores and distribution channels and seeks to maintain compliance with applicable regulatory requirements and industry standards. It also adapts its product offerings to changing customer preferences and evolving trends in the Indian jewellery market.

Product Portfolio

The company offers a broad portfolio of traditional and contemporary jewellery products across various categories. Its key products include:

• Vaddanam – Traditional gold waist belt.

• CNC Machine-Cut Bangles – Bangles featuring precision machine-cut designs and intricate patterns.

• Gents Kada – Gold bracelets/kadas designed specifically for men.

• Vanky (Armlet) – Traditional ornamental armlet worn on the upper arm.

• Dandpatti (Bajuband) – Traditional upper-arm jewellery with decorative designs.

• Gundlamala Haaram – Traditional long necklace featuring the characteristic gundlamala design.

• Gundlamala Necklace – Necklace incorporating traditional gundlamala motifs.

• Kangan – Traditional gold bracelet/bangle designs.

• Earrings – A range of traditional and contemporary gold and diamond earrings.

• Mangtika – Forehead ornament traditionally worn with ethnic and bridal jewellery.

• Maatil – Decorative ear chain connecting the earring to the hair.

• Champasaralu – Traditional ear-to-hair chain ornament.

• Jada – Traditional jewellery used to adorn and decorate the hair braid.

• Rings – Gold and diamond rings in a variety of traditional, contemporary, and customized designs.

Product Portfolio as of November 30, 2025

As of November 30, 2025, Deepa Jewellers Ltd. had a product portfolio comprising 14 distinct product categories and 76 SKUs. The portfolio reflects the company’s focus on offering a diverse selection of jewellery designs across traditional, bridal, men’s, and contemporary segments.

The combination of 14 product categories and 76 SKUs enables the company to address a broad range of customer requirements, including everyday jewellery, traditional and cultural ornaments, bridal jewellery, occasion-based products, and customized designs. The company’s product strategy is focused on maintaining a balance between established traditional designs and contemporary styles in line with changing consumer preferences.