Cash Ur Drive Marketing IPO
GMP, Subscription, Price, Dates & Financial Details
Advertising & Media
Incorporated in July 2009, Cash Ur Drive Marketing Limited is an Out-of-Home (OOH) advertising company in India, specializing in vehicle wrap advertising and mobile billboard solutions. Over the years, it has diversified into transit media, outdoor, print, and digital media advertising, offering…
Open Date
Thu, 31 Jul 2025
Close Date
Mon, 04 Aug 2025
Price Band
₹ 123 – 130
Lot Size
1000
Issue Size
₹ 60.79 Cr
Minimum Investment
₹ 260,000 (2000 Shares)
Grey Market Premium Analysis
Day Wise GMP→Unofficial premium quoted in the grey market, tracked daily against the price band cap.
Grey market trading is unregulated. GMP figures are indicative only and should not be the sole basis for investment decisions - treat as a sentiment indicator, not a guarantee.
IPO Details
Cash Ur Drive Marketing IPO has successfully completed its IPO process and is now listed on NSE SME Platform. According to the Red Herring Prospectus (RHP), the IPO was a book-built issue with a total issue size of ₹60.79 Crore, comprising a fresh issue of 42.10 Lakh equity shares aggregating to ₹54.73 Crore and an offer for sale (OFS) of 2.07 Lakh equity shares aggregating to ₹2.69 Crore by the existing shareholders.
The Cash Ur Drive Marketing IPO remained open for subscription from July 31, 2025, to August 04, 2025. The basis of allotment was finalized on August 05, 2025, and the company's shares were listed on NSE SME Platform on August 07, 2025.
The company had fixed the price band at ₹123 to ₹130 per share, with a lot size of 1000 shares. Retail investors were required to make a minimum investment of ₹260,000 (based on the upper price band) to apply for one lot.
Bigshare Services Pvt Ltd served as the registrar to the issue. Narnolia Financial Services acted as the Book Running Lead Managers (BRLMs) to the issue.
With the successful completion of the IPO process, Cash Ur Drive Marketing Ltd is now a publicly listed company on NSE SME Platform. Investors can track the company's share price, trading performance, financial results, and corporate announcements through the stock exchanges.
Cash Ur Drive Marketing IPO Timeline (Tentative)
- IPO Open Date
- Thu, 31 Jul 25
- IPO Close Date
- Mon, 04 Aug 25
- Basis of Allotment
- Tue, 05 Aug 25
- Initiation of Refunds
- Wed, 06 Aug 25
- Credit of Shares to Demat
- Wed, 06 Aug 25
- Listing Date
- Thu, 07 Aug 25 — NSE & BSE
Open Date
31 July 2025
Close Date
04 August 2025
Basis Of Allotment
05 August 2025
Listing Date
07 August 2025
IPO Subscription
Check Live Subscription →The Cash Ur Drive Marketing IPO has received bids for 25,38,82,000 shares against 30,95,000 shares offered, resulting in an overall subscription of 82.03x. the NII category is subscribed 135.62x, Retail Investors 62.43x, and QIBs 76.19x. Within the NII category, BNII is subscribed 101.68x, while SNII is subscribed 84.17x.
QIB
76.19x
NII
135.62x
BNII
101.68x
SNII
84.17x
RII
62.43x
Total
82.03x
IPO Reservations
The Retail Individual Investor (RII) category has the highest allocation with 15,50,000 shares, representing 50.08% of the total issue. Qualified Institutional Buyers (QIBs) are allocated 8,82,000 shares (28.5%), while Non-Institutional Investors (NIIs) receive 6,63,000 shares (21.42%).
| Category | Shares Offered | Shares Offered % |
|---|---|---|
| Qualified Institutions | 882,000 | 28.5% |
| Non-Institutional | 663,000 | 21.42% |
| BNII | 703,000 | 22.71% |
| SNII | 219,000 | 7.08% |
| Retail Investors | 1,550,000 | 50.08% |
| Total | 3,095,000 | 100% |
Financials Details(₹ in Crores)
| Particular | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets | 94.39 | 93.36 | 76.33 |
| Revenue | 142.18 | 97.77 | 81.31 |
| Profit After Tax | 17.68 | 9.22 | 5.15 |
| Net Worth | 55.98 | 23.59 | 14.37 |
| Reserve & Surplus | 42.8 | 17.59 | 14.27 |
| Total Borrowings | 0.18 | 0.45 | 5.06 |
Financials Performance
Performance Indicators
EPS Pre
Earnings per share before the IPO.
P/E Pre
IPO Offer Price ÷ EPS Pre.
EPS Post
Expected earnings per share after the IPO..
P/E (Post Issue)
IPO Offer Price ÷ EPS Post.
Cash Ur Drive Marketing Ltd KPI Information
| Particular | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| ROE % | 44.43 | 48.56 | 43.61 |
| ROCE % | 41.55 | 52.49 | 36.45 |
| Debt / Equity | 0 | 0.02 | 0.35 |
| RoNW % | 44.43 | 48.56 | 43.61 |
| Pat Margin % | 12.69 | 9.83 | 6.48 |
Peers Comparison
| Company | Face Value | PE Ratio | EPS Basic | EPS Diluted | RoNW | Net Assets |
|---|---|---|---|---|---|---|
| Cash Ur Drive Marketing Ltd | 10 | 0.00 | 14.16 | 0.00 | 44.43 | 42.48 |
| DAPS Advertising Ltd | 10 | 10.48 | 2.29 | 0.00 | 7.32 | 32.39 |
| Bright Outdoor Media Ltd | 10 | 29.74 | 13.11 | 0.00 | 12.34 | 112.55 |
About Cash Ur Drive Marketing Ltd
Incorporated in July 2009, Cash Ur Drive Marketing Limited is an Out-of-Home (OOH) advertising company in India, specializing in vehicle wrap advertising and mobile billboard solutions. Over the years, it has diversified into transit media, outdoor, print, and digital media advertising, offering integrated 360-degree marketing campaigns.
Core Services
- Transit Media Advertising: Cab wraps, auto branding, in-cab ads
- Outdoor Advertising: Billboards, hoardings, digital wall painting, free-standing panels
- Print Media: Newspaper, magazine, and trade journal ads
- 360-Degree Campaigns: Cross-platform brand promotions including POS strategies
Electric Vehicle (EV) Advertising and Infrastructure
To leverage the growing EV industry, the company now also advertises on EVs and charging stations, and has expanded into setting up EV infrastructure:
- Delhi: 68 EV charging stations with 10-year ad rights
- Chandigarh: 15 EV charging + 19 battery swapping stations
- Dehradun: 10 EV charging stations with 10-year ad rights
- Agra: 5 EV charging stations
Execution is subcontracted to Cash UR Drive Electric Vehicles Pvt. Ltd., a promoter group company, under a revenue-sharing agreement.
Competitive Strengths
- Accreditations: Registered with DAVP and INS
- Clientele: Corporates from sectors like pharmaceuticals, FMCG, finance, education, etc., including government clients via tenders
- Comprehensive Service Model: From strategy, media planning, design, ad-space procurement, to execution
- Experienced Management Team
Business Model
- Trade Media: Ad space bought from third-party media agencies (higher cost)
- Exclusive Media: Direct agreements with media/property owners (cost-efficient)
The company is shifting focus from the trade media model to the exclusive media model to reduce intermediary costs and improve profitability.
Cash Ur Drive Marketing IPO Promoters
- MR. RAGHU KHANNA
- MS. PARVEEN K KHANNA
- MR. BHUPINDER KUMAR KHANNA
Promoters Holding
Holding Pre Issue
78.21%
Holding Post Issue
57.23%
Cash Ur Drive Marketing IPO Objective
The Company Cash Ur Drive Marketing IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:
- Investment in Technology
- Capital expenditure
- Funding the Working Capital requirement
- General Coporate Purposes
Cash Ur Drive Marketing Ltd Address / Contact Details
Cash Ur Drive Marketing Ltd.
4 th Floor, SCO 0032, Sector17C,
Chandigarh – 160017, India
Phone: +91 7011293001
Email: cs@cashurdrive.net
Website: https://www.cashurdrive.com/
IPO Snapshot
Cash Ur Drive Marketing IPO Lot Size
The Cash Ur Drive Marketing IPO has a lot size of 1,000 shares. Retail investors require a minimum investment of ₹2,60,000 by applying for 2 lot (2,000 shares). The maximum application allowed for the retail category is 2 lots (2,000 shares), requiring an investment of ₹2,60,000.
| Application | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 2 | 2,000 | 260,000.00 |
| Retail (Max) | 2 | 2,000 | 260,000.00 |
| S-HNI (Min) | 3 | 3,000 | 390,000.00 |
| S-HNI (Max) | 7 | 7,000 | 910,000.00 |
| B-HNI (Min) | 8 | 8,000 | 1,040,000.00 |
Issue Reservation
- QIB — 28.5%
- NII — 21.42%
- RII — 50.08%
Book Running Lead Managers
- Narnolia Financial Services
IPO Documents & Links
Explore More IPOs
Currently Open
Coming Up Next
Disclaimer: This data is for informational purposes only and does not constitute investment advice.
Frequently Asked Questions
Everything you need to know before applying to an IPO.
What is the Cash Ur Drive Marketing IPO?
Cash Ur Drive Marketing IPO is a Book-building IPO with a total issue size of ₹60.79 crore. The Cash Ur Drive Marketing IPO price band is ₹123 to 130 per share. The Cash Ur Drive Marketing IPO subscription opens on Thu, Jul 31, 2025, and closes on Mon, Aug 4, 2025. The Cash Ur Drive Marketing IPO will be listed on the NSE. Bigshare Services Pvt Ltd is the registrar for the Cash Ur Drive Marketing IPO.
When will the Cash Ur Drive Marketing IPO open for subscription?
The Cash Ur Drive Marketing IPO opens on Thu, Jul 31, 2025 and closes on Mon, Aug 4, 2025
What is Cash Ur Drive Marketing IPO Price Band?
Cash Ur Drive Marketing IPO Price Band is ₹123 to 130 per share.
What is Cash Ur Drive Marketing IPO Lot Size?
Cash Ur Drive Marketing IPO lot size is 1000 shares, Retail investors need a minimum investment of ₹260000 based on the upper price band
What is the minimum investment for Cash Ur Drive Marketing IPO?
The minimum investment for Cash Ur Drive Marketing IPO is ₹260000, based on one lot of 1000 shares at the upper price band of ₹130 per share.
How to apply for Cash Ur Drive Marketing IPO?
Investors can apply for the Cash Ur Drive Marketing IPO through the ASBA (Application Supported by Blocked Amount) facility offered by their bank or through UPI using a SEBI-registered broker or trading app. Select the desired lot size, enter your bid within the price band, and submit the application before Mon, Aug 4, 2025. The application amount remains blocked until the Cash Ur Drive Marketing IPO allotment is finalized.
What is Cash Ur Drive Marketing IPO Issue Size?
Cash Ur Drive Marketing IPO issue size is ₹60.79 crores.
What is the Cash Ur Drive Marketing IPO Allotment Date?
Cash Ur Drive Marketing IPO allotment date is Tue, Aug 5, 2025.
Who is the Cash Ur Drive Marketing IPO Registrar?
The registrar for Cash Ur Drive Marketing IPO is Bigshare Services Pvt Ltd. Investors can go to Bigshare Services Pvt Ltd website to check Cash Ur Drive Marketing IPO allotment status, refund processing, and other IPO-related information.
What is the Cash Ur Drive Marketing IPO GMP?
The Cash Ur Drive Marketing IPO GMP (Grey Market Premium) is ₹40 as of Thu, Aug 7, 2025. Based on the upper price band of ₹130 per share, the estimated Cash Ur Drive Marketing IPO listing price is ₹170, indicating a potential listing gain of approximately 30.77% over the issue price.
Who is the Cash Ur Drive Marketing IPO Lead Manager?
The book-running lead managers (BRLMs) for the Cash Ur Drive Marketing IPO are Narnolia Financial Services. The lead managers are responsible for managing the IPO process, including issue structuring, regulatory compliance, marketing the public issue, coordinating with investors, and ensuring a smooth listing process. For complete details, investors should refer to the Cash Ur Drive Marketing IPO Red Herring Prospectus (RHP).