Adcounty Media India IPO
GMP, Subscription, Price, Dates & Financial Details
Adcounty Media India Limited is a dynamic BrandTech company that delivers end-to-end digital marketing solutions, blending branding with performance-driven strategies. With a focus on innovation and measurable results, the company leverages advanced technology, data analytics, and market research…
Open Date
Fri, 27 Jun 2025
Close Date
Tue, 01 Jul 2025
Price Band
₹ 80 – 85
Lot Size
1600
Issue Size
₹ 50.69 Cr
Minimum Investment
₹ 272,000 (3200 Shares)
Grey Market Premium Analysis
Day Wise GMP→Unofficial premium quoted in the grey market, tracked daily against the price band cap.
Grey market trading is unregulated. GMP figures are indicative only and should not be the sole basis for investment decisions - treat as a sentiment indicator, not a guarantee.
IPO Details
Adcounty Media India IPO has successfully completed its IPO process and is now listed on BSE SME Platform. According to the Red Herring Prospectus (RHP), the IPO was a book-built issue with a total issue size of ₹50.69 Crore, comprising a fresh issue of 59.63 Lakh equity shares aggregating to ₹50.69 Crore.
The Adcounty Media India IPO remained open for subscription from June 27, 2025, to July 01, 2025. The basis of allotment was finalized on July 02, 2025, and the company's shares were listed on BSE SME Platform on July 04, 2025.
The company had fixed the price band at ₹80 to ₹85 per share, with a lot size of 1600 shares. Retail investors were required to make a minimum investment of ₹272,000 (based on the upper price band) to apply for one lot.
Skyline Financial Services Private Ltd served as the registrar to the issue. Narnolia Financial Services acted as the Book Running Lead Managers (BRLMs) to the issue.
With the successful completion of the IPO process, Adcounty Media India Limited is now a publicly listed company on BSE SME Platform. Investors can track the company's share price, trading performance, financial results, and corporate announcements through the stock exchanges.
Adcounty Media India IPO Timeline (Tentative)
- IPO Open Date
- Fri, 27 Jun 25
- IPO Close Date
- Tue, 01 Jul 25
- Basis of Allotment
- Wed, 02 Jul 25
- Initiation of Refunds
- Thu, 03 Jul 25
- Credit of Shares to Demat
- Fri, 04 Jul 25
- Listing Date
- Fri, 04 Jul 25 — NSE & BSE
Open Date
27 June 2025
Close Date
01 July 2025
Basis Of Allotment
02 July 2025
Listing Date
04 July 2025
IPO Subscription
Check Live Subscription →The Adcounty Media India IPO has received bids for 1,07,64,83,200 shares against 42,76,800 shares offered, resulting in an overall subscription of 251.7x. the NII category is subscribed 397.93x, Retail Investors 229.37x, and QIBs 137.33x.
QIB
137.33x
NII
397.93x
RII
229.37x
Total
251.7x
IPO Reservations
The Retail Individual Investor (RII) category has the highest allocation with 19,71,200 shares, representing 46.09% of the total issue. Qualified Institutional Buyers (QIBs) are allocated 11,24,800 shares (26.3%), while Non-Institutional Investors (NIIs) receive 11,80,800 shares (27.61%).
| Category | Shares Offered | Shares Offered % |
|---|---|---|
| Qualified Institutions | 1,124,800 | 26.3% |
| Non-Institutional | 1,180,800 | 27.61% |
| Retail Investors | 1,971,200 | 46.09% |
| Total | 4,276,800 | 100% |
Financials Details(₹ in Crores)
| Particular | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets | 47.92 | 29.51 | 26.84 |
| Revenue | 69.58 | 43.24 | 53.64 |
| Profit After Tax | 13.75 | 8.28 | 7.64 |
| Net Worth | 37.9 | 20.27 | 11.92 |
| Reserve & Surplus | 21.36 | 20.26 | 11.91 |
| Total Borrowings | 0 | 0 | 0.29 |
Financials Performance
Performance Indicators
EPS Pre
Earnings per share before the IPO.
P/E Pre
IPO Offer Price ÷ EPS Pre.
EPS Post
Expected earnings per share after the IPO..
P/E (Post Issue)
IPO Offer Price ÷ EPS Post.
Adcounty Media India Limited KPI Information
| Particular | KPI as of Mon, Mar 31, 2025. |
|---|---|
| ROE % | 47.28 |
| ROCE % | 47.27 |
| RoNW % | 47.28 |
| Pat Margin % | 19.96 |
Peers Comparison
No Peer Comparision Available
About Adcounty Media India Limited
Adcounty Media India Limited is a dynamic BrandTech company that delivers end-to-end digital marketing solutions, blending branding with performance-driven strategies. With a focus on innovation and measurable results, the company leverages advanced technology, data analytics, and market research to craft customized campaigns that help brands grow, acquire users, and boost visibility.
Core Services
Adcounty Media offers a comprehensive suite of digital marketing and advertising solutions tailored to meet diverse business objectives. Key offerings include:
- Programmatic Advertising
- Search Engine Optimization (SEO)
- Social Media Marketing
- Paid Advertising Campaigns, including:
- Pay Per Click (PPC)
- Cost Per Acquisition (CPA)
- Cost Per Sale (CPS)
- Cost Per Lead (CPL)
- Cost Per Install (CPI)
- Lead Generation, Retargeting, and User Acquisition
These services are designed to drive performance outcomes such as increased conversions, higher ROI, and improved audience engagement across multiple channels.
Technology & Platforms
Adcounty Media owns and operates several websites and mobile applications across various verticals. One of its flagship innovations is BidCounty, a proprietary programmatic advertising platform that supports both branding and performance campaigns, enabling precise targeting and scalable reach.
Market Reach & Clients
The company partners with a wide array of industry-leading brands across fintech, BFSI, automotive, e-commerce, iGaming, travel, QSR, and FMCG sectors. Notable clients include:
- Zepto
- ShareChat
- Fi.Money
- PB Fintech Ltd (Policy Bazaar & Paisa Bazaar)
- Bank Sathi
- MUV
Adcounty Media’s campaigns are designed to help these brands enhance visibility, grow their user base, and achieve specific marketing goals.
Competitive Strengths
- Global Reach: Campaign execution across 47 countries with a growing international clientele.
- Technology-Driven: Proprietary tools and analytics-backed strategies for better targeting and ROI.
- Experienced Team: A skilled and qualified team including seasoned management and key personnel.
- Integrated Services: One-stop solution for both branding and performance marketing needs.
Adcounty Media India IPO Promoters
- Mr. Aditya Jangid
- Mr. Abbhinav Rajendra Jain
- Mr. Delphin Varghese
- Mr. Chandan Garg
- Ms. Vartika Dangayach
- M/S Innovana Thinklabs Limited
Promoters Holding
Holding Pre Issue
89.14%
Holding Post Issue
65.51%
Adcounty Media India IPO Objective
The Company Adcounty Media India IPO proposes to utilise the Net Proceeds from the Issue towards the following objects.
- To meet out the Capital Expenditure requirements of the Company.
- To meet out the Working Capital requirements of the Company.
- To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes.
- To meet out the Issue Expenses.
Adcounty Media India Limited Address / Contact Details
Adcounty Media India Limited
First Floor, D-41, Patrakar Colony,
Near Jawahar Nagar Moti Dungri Vistar Yojna,
Raja Park, Jaipur, Rajasthan, 302004
Phone: + 91 7877623083
Email: cs@adcountymedia.com
Website: http://www.adcountymedia.com/
IPO Snapshot
Adcounty Media India IPO Lot Size
The Adcounty Media India IPO has a lot size of 1,600 shares. Retail investors require a minimum investment of ₹1,36,000 by applying for 1 lot (1,600 shares). The maximum application allowed for the retail category is 1 lots (1,600 shares), requiring an investment of ₹1,36,000.
| Application | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 1,600 | 136,000.00 |
| Retail (Max) | 1 | 1,600 | 136,000.00 |
| S-HNI (Min) | 2 | 3,200 | 272,000.00 |
Issue Reservation
- QIB — 26.3%
- NII — 27.61%
- RII — 46.09%
Book Running Lead Managers
- Narnolia Financial Services
IPO Documents & Links
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Disclaimer: This data is for informational purposes only and does not constitute investment advice.
Frequently Asked Questions
Everything you need to know before applying to an IPO.
What is the Adcounty Media India IPO?
Adcounty Media India IPO is a Book-building IPO with a total issue size of ₹50.69 crore. The Adcounty Media India IPO price band is ₹80 to 85 per share. The Adcounty Media India IPO subscription opens on Fri, Jun 27, 2025, and closes on Tue, Jul 1, 2025. The Adcounty Media India IPO will be listed on the BSE. Skyline Financial Services Private Ltd is the registrar for the Adcounty Media India IPO.
When will the Adcounty Media India IPO open for subscription?
The Adcounty Media India IPO opens on Fri, Jun 27, 2025 and closes on Tue, Jul 1, 2025
What is Adcounty Media India IPO Price Band?
Adcounty Media India IPO Price Band is ₹80 to 85 per share.
What is Adcounty Media India IPO Lot Size?
Adcounty Media India IPO lot size is 1600 shares, Retail investors need a minimum investment of ₹272000 based on the upper price band
What is the minimum investment for Adcounty Media India IPO?
The minimum investment for Adcounty Media India IPO is ₹272000, based on one lot of 1600 shares at the upper price band of ₹85 per share.
How to apply for Adcounty Media India IPO?
Investors can apply for the Adcounty Media India IPO through the ASBA (Application Supported by Blocked Amount) facility offered by their bank or through UPI using a SEBI-registered broker or trading app. Select the desired lot size, enter your bid within the price band, and submit the application before Tue, Jul 1, 2025. The application amount remains blocked until the Adcounty Media India IPO allotment is finalized.
What is Adcounty Media India IPO Issue Size?
Adcounty Media India IPO issue size is ₹50.69 crores.
What is the Adcounty Media India IPO Allotment Date?
Adcounty Media India IPO allotment date is Wed, Jul 2, 2025.
Who is the Adcounty Media India IPO Registrar?
The registrar for Adcounty Media India IPO is Skyline Financial Services Private Ltd. Investors can go to Skyline Financial Services Private Ltd website to check Adcounty Media India IPO allotment status, refund processing, and other IPO-related information.
What is the Adcounty Media India IPO GMP?
The Adcounty Media India IPO GMP (Grey Market Premium) is ₹40 as of Fri, Jul 4, 2025. Based on the upper price band of ₹85 per share, the estimated Adcounty Media India IPO listing price is ₹125, indicating a potential listing gain of approximately 47.06% over the issue price.
Who is the Adcounty Media India IPO Lead Manager?
The book-running lead managers (BRLMs) for the Adcounty Media India IPO are Narnolia Financial Services. The lead managers are responsible for managing the IPO process, including issue structuring, regulatory compliance, marketing the public issue, coordinating with investors, and ensuring a smooth listing process. For complete details, investors should refer to the Adcounty Media India IPO Red Herring Prospectus (RHP).