Incorporated in 2021, Striders Impex Limited is engaged in the business of licensing, proprietary brand development, and distribution of toys and children's consumer merchandise in India. The company operates on a strategic asset-light business model, focusing on leveraging licensing partnerships with established global brands while simultaneously building and nurturing its own intellectual property portfolio.

Business Model

Striders Impex Limited follows a dual-growth strategy:

1. Licensed Merchandise Development and Distribution
   The company collaborates with globally recognized brands under licensing arrangements to design, develop, and distribute merchandise tailored for the Indian market.
2. Proprietary Brand & IP Development
   Alongside licensed operations, the company develops and markets its own in-house brands, strengthening long-term brand equity and expanding its product portfolio.

Intellectual Property Portfolio

Striders Impex Limited has developed a suite of proprietary intellectual properties (IPs), including:

• Pugs at Play and Furry Pals
• Gurliez
• Fanster
• Beezy Kits
• Minds at Play
• SHDZ
• Boujees
• Striders

These brands cater to various segments within the toys and kids' merchandise category, supporting the company’s strategy of building sustainable in-house brand assets.

Market Presence and Distribution Network

The company has established a pan-India distribution presence, serving both urban and semi-urban markets. Its distribution strategy combines traditional retail networks with modern digital channels.

Recognizing the rapid growth of online commerce in India, Striders Impex Limited has built a strong digital footprint across leading e-commerce and quick-commerce platforms. Its products are available on major online marketplaces such as:

• Amazon
• Flipkart

This omni-channel presence enables the company to directly access a growing online consumer base, particularly in impulse-driven and convenience categories such as toys and gifting products.

Corporate Structure and Operations

Striders Impex Limited primarily operates through offices and warehouse facilities located in Mumbai, Maharashtra. The company’s registered office is situated in the state of Maharashtra.

As of the date of the Draft Red Herring Prospectus (DRHP), the company employs a total of 34 employees, supporting its operational, distribution, and brand development activities.