Incorporated in 2011, Novus Loyalty is a technology-driven company specializing in loyalty and rewards solutions for multiple industries including Fintech, E-commerce, Software, Banking, FMCG, and Real Estate. The company provides a modern and scalable loyalty management platform built using advanced technologies to help businesses enhance customer engagement, retention, and brand loyalty.

The company offers both customizable and ready-to-deploy loyalty program models tailored to different business requirements. Its solutions include:

• Point-based reward programs
• Event-triggered campaigns
• Cashback and incentive systems
• Purchase-linked promotional programs
• Digital vouchers and coupon-based rewards

Novus Loyalty’s platform is designed to be flexible, easily integrable with existing business systems, and capable of operating seamlessly across web platforms, mobile applications, and physical retail stores, ensuring a smooth and consistent customer experience across multiple channels.

Deployment Models

The company provides two main deployment options:

1. On-Premises Deployment
Under this model, the platform is installed on the client’s internal servers or private cloud infrastructure, providing organizations with greater control over their data, enhanced security, and customization capabilities. This option is generally preferred by large enterprises with strict data security and compliance requirements.

2. SaaS (Software-as-a-Service) Deployment
The SaaS model is a cloud-based subscription service that enables businesses to quickly deploy and manage loyalty programs without heavy infrastructure investments. It offers ease of implementation, scalability, and lower maintenance costs, making it suitable for companies seeking fast and flexible deployment.

In addition, the platform incorporates AI-powered analytics that helps businesses gain insights into customer behavior, engagement patterns, and campaign performance, enabling data-driven decision-making.

Market Presence

Novus Loyalty operates across both domestic and international markets.

In India, the company serves clients in several states including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka.

Internationally, the company has expanded its presence to markets such as the United Arab Emirates (UAE), United States (USA), Australia, and Puerto Rico.

Workforce

As of January 31, 2026, Novus Loyalty had approximately 50 employees, supporting its technology development, client services, and business operations.