Fractal Industries is a full-service garment manufacturing and integrated supply chain company, offering end-to-end solutions to leading Indian e-commerce platforms such as Myntra, Ajio, and Flipkart.

The company specializes in the design, sourcing, and manufacturing of fast-moving, high-quality apparel, supported by comprehensive warehousing, logistics, and fulfillment services. Operating across India, Fractal Industries is built to serve the dynamic demands of online marketplaces with speed, scale, and reliability.

Core Capabilities

• Apparel design, sourcing, and manufacturing
• Product and order management
• Inventory control and return handling
• Integrated warehousing and logistics
• Data analytics and demand forecasting
• Multi-channel sales support
• Order anomaly detection and operational insights

Business Models

1. Outright Sale of Garments
Fractal Industries manufactures garments and sells them in bulk to e-commerce platforms such as Myntra and Flipkart. Upon sale, ownership transfers to the platform, which then manages pricing, warehousing, customer delivery, and returns.

2. PPMP Model (Pure Play Marketplace)
Under this model, the company designs and manufactures apparel for marketplace-owned brands (for example, Myntra’s in-house labels). Fractal Industries manages the entire value chain — including demand forecasting, manufacturing, warehousing, and order fulfillment. Orders are shipped within 48 hours, strictly adhering to the marketplace’s packaging and logistics guidelines.

3. Direct-to-Consumer (Own Brand Manufacturing)
Fractal Industries launched its own apparel brand, “7ate9”, on May 26, 2025. Through this model, the company sells directly to consumers via e-commerce platforms, while retaining full control over inventory, fulfillment, and customer service.

Infrastructure & Scale

• Manufacturing facility: Mumbai
• Production capacity: Over 300,000 garments per month
• Warehousing presence: Gujarat, Maharashtra, Haryana, West Bengal, and Karnataka

Fractal Industries combines manufacturing excellence with technology-driven supply chain management to deliver speed, quality, and scalability for modern fashion e-commerce.