Cash Ur Drive Marketing IPO
Open SmeCurrent GMP
₹40 (+30.77%)
Price Band
₹ 123 – 130
Lot Size
1000
Issue Size
₹60.79 Cr
Minimum Investment
₹260000 (2000 Shares)
Listing Date
07 August 2025
Subscription
82.03x
About the Company
Incorporated in July 2009, Cash Ur Drive Marketing Limited is an Out-of-Home (OOH) advertising company in India, specializing in vehicle wrap advertising and mobile billboard solutions. Over the years, it has diversified into transit media, outdoor, print, and digital media advertising, offering integrated 360-degree marketing campaigns.
Core Services
- Transit Media Advertising: Cab wraps, auto branding, in-cab ads
- Outdoor Advertising: Billboards, hoardings, digital wall painting, free-standing panels
- Print Media: Newspaper, magazine, and trade journal ads
- 360-Degree Campaigns: Cross-platform brand promotions including POS strategies
Electric Vehicle (EV) Advertising and Infrastructure
To leverage the growing EV industry, the company now also advertises on EVs and charging stations, and has expanded into setting up EV infrastructure:
- Delhi: 68 EV charging stations with 10-year ad rights
- Chandigarh: 15 EV charging + 19 battery swapping stations
- Dehradun: 10 EV charging stations with 10-year ad rights
- Agra: 5 EV charging stations
Execution is subcontracted to Cash UR Drive Electric Vehicles Pvt. Ltd., a promoter group company, under a revenue-sharing agreement.
Competitive Strengths
- Accreditations: Registered with DAVP and INS
- Clientele: Corporates from sectors like pharmaceuticals, FMCG, finance, education, etc., including government clients via tenders
- Comprehensive Service Model: From strategy, media planning, design, ad-space procurement, to execution
- Experienced Management Team
Business Model
- Trade Media: Ad space bought from third-party media agencies (higher cost)
- Exclusive Media: Direct agreements with media/property owners (cost-efficient)
The company is shifting focus from the trade media model to the exclusive media model to reduce intermediary costs and improve profitability.
Promoters
- MR. RAGHU KHANNA
- MS. PARVEEN K KHANNA
- MR. BHUPINDER KUMAR KHANNA
Promoters Holding
Holding Pre Issue
78.21%
Holding Post Issue
57.23%
Objects of the Issue
The Company Cash Ur Drive Marketing IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:
- Investment in Technology
- Capital expenditure
- Funding the Working Capital requirement
- General Coporate Purposes
Address / Contact Info
Cash Ur Drive Marketing Ltd.
4 th Floor, SCO 0032, Sector17C,
Chandigarh – 160017, India
Phone: +91 7011293001
Email: cs@cashurdrive.net
Website: https://www.cashurdrive.com/
IPO Snapshot
IPO Timeline (Tentative)
IPO Open Date
Thursday, 31 July 2025
IPO Close Date
Monday, 04 August 2025
Basis of Allotment
Tuesday, 05 August 2025
Initiation of Refunds
Wednesday, 06 August 2025
Credit of Shares to Demat
Wednesday, 06 August 2025
Listing Date
Thursday, 07 August 2025 — NSE & BSE
Important Dates
Open Date
31 July 2025
Close Date
04 August 2025
Basis Of Allotment
05 August 2025
Listing Date
07 August 2025
Financial Performance (₹ in Crores)
| Particular | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets | 94.39 | 93.36 | 76.33 |
| Revenue | 142.18 | 97.77 | 81.31 |
| Profit After Tax | 17.68 | 9.22 | 5.15 |
| Net Worth | 55.98 | 23.59 | 14.37 |
| Reserve & Surplus | 42.8 | 17.59 | 14.27 |
| Total Borrowings | 0.18 | 0.45 | 5.06 |
EPS Pre
0.00%
EPS Post
0.00%
P/E Pre
0.00
P/E (Post Issue)
0.00x
Company Financial Information
KPI Information (₹ in Crores)
| Particular | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| ROE % | 44.43 | 48.56 | 43.61 |
| ROCE % | 41.55 | 52.49 | 36.45 |
| Debt / Equity | 0 | 0.02 | 0.35 |
| RoNW % | 44.43 | 48.56 | 43.61 |
| PbW | 0 | 0 | 0 |
| Pat Margin % | 12.69 | 9.83 | 6.48 |
Return Ratio
IPO Reservations
| Category | Shares Offered | Shares Offered % | Max Allotee |
|---|---|---|---|
| Qualified Institutions | 882000 | 28.5 | 0 |
| Non-Institutional | 663000 | 21.42 | 0 |
| BNII | 703000 | 22.71 | 0 |
| SNII | 219000 | 7.08 | 0 |
| Retail Investors | 1550000 | 50.08 | 0 |
| Total | 3095000 | 100 | 0 |
Subscription Status ( Mon, 04 Aug 25 01:48 PM)
| Category | Shares Offered | Shares Bid For | Subscription (x) |
|---|---|---|---|
| Qualified Institutions | 882000 | 67202000 | 76.19x |
| Non-Institutional | 663000 | 89916000 | 135.62x |
| BNII | 703000 | 71483000 | 101.68x |
| SNII | 219000 | 18433000 | 84.17x |
| Retail Investors | 1550000 | 96764000 | 62.43x |
| Total | 3095000 | 253882000 | 82.03x |
Subscription figures are updated periodically and may change until issue closing. Data reflects bids placed across exchanges.
Peer Comparision
| Company | Face Value | PE Ratio | EPS Basic | EPS Diluted | RoNW | Net Assets |
|---|---|---|---|---|---|---|
| Cash Ur Drive Marketing Ltd | 10 | 0.00 | 14.16 | 0.00 | 44.43 | 42.48 |
| DAPS Advertising Ltd | 10 | 10.48 | 2.29 | 0.00 | 7.32 | 32.39 |
| Bright Outdoor Media Ltd | 10 | 29.74 | 13.11 | 0.00 | 12.34 | 112.55 |
Lot Size & Investment Details
| Application | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 2 | 2,000 | 260,000.00 |
| Retail (Max) | 2 | 2,000 | 260,000.00 |
| S-HNI (Min) | 3 | 3,000 | 390,000.00 |
| S-HNI (Max) | 7 | 7,000 | 910,000.00 |
| B-HNI (Min) | 8 | 8,000 | 1,040,000.00 |
Registrar
Bigshare Services Pvt Ltd
91-22-6263 8200
investor@bigshareonline.com
https://www.bigshareonline.com
Book Running Lead Managers
- Narnolia Financial Services
RHP Document
DRHP Document
Disclaimer: This data is for informational purposes only and does not constitute investment advice. Figures shown are illustrative sample data.
Frequently Asked Questions
Everything you need to know before applying to an IPO.
Cash Ur Drive Marketing IPO is a Book-building IPO worth ₹60.79 crores. The price band is ₹123 to 130 per share. The IPO opens on Thu, Jul 31, 2025 and closes on Mon, Aug 4, 2025. It will be listed on BSE and NSE. Bigshare Services Pvt Ltd is the registrar.
The Cash Ur Drive Marketing IPO opens on Thu, Jul 31, 2025 and closes on Mon, Aug 4, 2025
Cash Ur Drive Marketing IPO Price Band is ₹123 to 130.
Cash Ur Drive Marketing IPO lot size is 1000, and the minimum amount required for application is ₹260000.
The minimum investment for Cash Ur Drive Marketing IPO is approximately ₹260000 based on the upper price band.
To apply for the Cash Ur Drive Marketing IPO, investors can use the ASBA (Application Supported by Blocked Amount) process via their bank's net banking or apply through UPI using a registered broker or trading app. The IPO is available in retail, HNI, and institutional investor categories. Investors must select the lot size, enter bid details within the price band, and submit their application before the IPO closing date of Mon, Aug 4, 2025. After submission, funds are blocked until the basis of allotment of Cash Ur Drive Marketing IPO is finalised.
Cash Ur Drive Marketing IPO issue size is ₹60.79 crores.
Cash Ur Drive Marketing IPO allotment date is Sat, Jun 27, 2026.
The registrar for Cash Ur Drive Marketing IPO is Bigshare Services Pvt Ltd. Investors can go to Bigshare Services Pvt Ltd website for IPO allotment status, refund processing, and other queries related to Cash Ur Drive Marketing IPO through their official website or helpline.
The Cash Ur Drive Marketing IPO GMP (Grey Market Premium) is ₹40 as of Thu, Aug 7, 2025. Based on the upper price band of ₹130 per share, the estimated Cash Ur Drive Marketing IPO listing price is ₹170, indicating a potential listing gain of approximately 31% over the issue price.