BlueStone Jewellery IPO
Open MainLineCurrent GMP
₹2 (+0.39%)
Price Band
₹ 492 – 517
Lot Size
29
Issue Size
₹1540.65 Cr
Minimum Investment
₹14993 (29 Shares)
Listing Date
19 August 2025
Subscription
2.7x
About the Company
BlueStone is a digital-first, direct-to-consumer (DTC) jewellery brand in India, offering diamond, gold, platinum, and studded jewellery under its flagship brand, BlueStone. Launched in 2011, the company focuses on contemporary and design-led jewellery catering to modern consumer preferences.
Market Position:
- 2nd largest digital-first omni-channel jewellery brand in India by revenue in FY 2024
- One of the few leading jewellery retailers with a pan-India presence
Retail & Reach:
- Operates through its website (www.bluestone.com), mobile app, and physical stores
- 275 stores across 117 cities in 26 states/UTs, as of March 31, 2025
- Services over 12,600 PIN codes in India
Product & Design:
- Offers jewellery for women, men, and couples aged 25–45
- Wide range includes rings, earrings, necklaces, pendants, solitaires, bangles, bracelets, and chains
- 91 jewellery collections as of March 31, 2025, across varied price points and occasions
- Strong focus on contemporary, stylish, and themed designs
Omni-Channel Experience:
- Offers a seamless shopping experience across online and offline channels
- Features include:
- Try at Home service in select locations
- 360° product views, real-time store inventory, and personalized options
- Over 7,400 online designs
Manufacturing:
- Operates three manufacturing units in Mumbai, Jaipur, and Surat
- A fourth facility in Jaipur is under construction
Workforce:
- 1,943 full-time employees as of March 31, 2025
Peer Comparison:
- Peer companies include CaratLane (subsidiary of Titan Ltd.), due to similar business model and scale
Promoters
- Gaurav Singh Kushwaha
Promoters Holding
Holding Pre Issue
18.28%
Holding Post Issue
0.00%
Objects of the Issue
The Company BlueStone Jewellery IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:
- Funding our working capital requirements
- General Corporate Purposes
Address / Contact Info
BlueStone Jewellery & Lifestyle Limited
Site No. 89/2, Lava Kusha Arcade,
Munnekolal Village, Outer Ring Road,
Marathahalli Bangalore Urban,
Karnataka, 560037
Phone: +91 22 4515 2729
Email: investor.relations@bluestone.com
Website: https://www.bluestone.com/
IPO Snapshot
IPO Timeline (Tentative)
IPO Open Date
Monday, 11 August 2025
IPO Close Date
Wednesday, 13 August 2025
Basis of Allotment
Thursday, 14 August 2025
Initiation of Refunds
Monday, 18 August 2025
Credit of Shares to Demat
Monday, 18 August 2025
Listing Date
Tuesday, 19 August 2025 — NSE & BSE
Important Dates
Open Date
11 August 2025
Close Date
13 August 2025
Basis Of Allotment
14 August 2025
Listing Date
19 August 2025
Financial Performance (₹ in Crores)
| Particular | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets | 3532.28 | 2453.49 | 1255.49 |
| Revenue | 1830.04 | 1303.49 | 787.89 |
| Profit After Tax | -221.84 | -142.24 | -167.24 |
| Net Worth | 0 | 0 | 0 |
| Reserve & Surplus | 877.12 | 346.28 | -81.06 |
| Total Borrowings | 728.62 | 430.43 | 228.42 |
EPS Pre
0.00%
EPS Post
0.00%
P/E Pre
0.00
P/E (Post Issue)
0.00x
Company Financial Information
KPI Information (₹ in Crores)
| Particular | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| ROE % | -34.53 | -94 | -18 |
| ROCE % | -3.67 | -3.39 | -31.16 |
| Debt / Equity | 1.68 | 2.46 | 0 |
| RoNW % | 24.45 | 38.01 | 0 |
| PbW | 0 | 0 | 0 |
| Pat Margin % | -12.53 | -11.24 | -21.7 |
Return Ratio
IPO Reservations
| Category | Shares Offered | Shares Offered % | Max Allotee |
|---|---|---|---|
| Qualified Institutions | 8862990 | 53.67 | 0 |
| Non-Institutional | 4590859 | 27.8 | 0 |
| BNII | 3060573 | 18.53 | 0 |
| SNII | 1530286 | 9.27 | 0 |
| Retail Investors | 3060572 | 18.53 | 0 |
| Total | 16514421 | 100 | 0 |
Subscription Status ( Wed, 13 Aug 25 01:34 PM)
| Category | Shares Offered | Shares Bid For | Subscription (x) |
|---|---|---|---|
| Qualified Institutions | 8862990 | 37961783 | 4.28x |
| Non-Institutional | 4590859 | 2533353 | 0.55x |
| BNII | 3060573 | 2032813 | 0.66x |
| SNII | 1530286 | 500540 | 0.33x |
| Retail Investors | 3060572 | 4127164 | 1.35x |
| Total | 16514421 | 44622300 | 2.7x |
Subscription figures are updated periodically and may change until issue closing. Data reflects bids placed across exchanges.
Peer Comparision
No Peer Comparision Available
Lot Size & Investment Details
| Application | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 29 | 14,993.00 |
| Retail (Max) | 13 | 377 | 194,909.00 |
| S-HNI (Min) | 14 | 406 | 209,902.00 |
| S-HNI (Max) | 66 | 1,914 | 989,538.00 |
| B-HNI (Min) | 67 | 1,943 | 1,004,531.00 |
Registrar
Kfin Technologies Limited
04067162222, 04079611000
reachus@kfintech.com
https://www.kfintech.com
Book Running Lead Managers
- IIFL Capital Services Limited
- Axis Capital Limited
- Kotak Mahindra Capital Company Limited
RHP Document
DRHP Document
Anchor Investors
Disclaimer: This data is for informational purposes only and does not constitute investment advice. Figures shown are illustrative sample data.
Frequently Asked Questions
Everything you need to know before applying to an IPO.
BlueStone Jewellery IPO is a Book-building IPO worth ₹1540.65 crores. The price band is ₹492 to 517 per share. The IPO opens on Mon, Aug 11, 2025 and closes on Wed, Aug 13, 2025. It will be listed on BSE and NSE. Kfin Technologies Limited is the registrar.
The BlueStone Jewellery IPO opens on Mon, Aug 11, 2025 and closes on Wed, Aug 13, 2025
BlueStone Jewellery IPO Price Band is ₹492 to 517.
BlueStone Jewellery IPO lot size is 29, and the minimum amount required for application is ₹14993.
The minimum investment for BlueStone Jewellery IPO is approximately ₹14993 based on the upper price band.
To apply for the BlueStone Jewellery IPO, investors can use the ASBA (Application Supported by Blocked Amount) process via their bank's net banking or apply through UPI using a registered broker or trading app. The IPO is available in retail, HNI, and institutional investor categories. Investors must select the lot size, enter bid details within the price band, and submit their application before the IPO closing date of Wed, Aug 13, 2025. After submission, funds are blocked until the basis of allotment of BlueStone Jewellery IPO is finalised.
BlueStone Jewellery IPO issue size is ₹1540.65 crores.
BlueStone Jewellery IPO allotment date is Sat, Jun 27, 2026.
The registrar for BlueStone Jewellery IPO is Kfin Technologies Limited. Investors can go to Kfin Technologies Limited website for IPO allotment status, refund processing, and other queries related to BlueStone Jewellery IPO through their official website or helpline.
The BlueStone Jewellery IPO GMP (Grey Market Premium) is ₹2 as of Tue, Aug 19, 2025. Based on the upper price band of ₹517 per share, the estimated BlueStone Jewellery IPO listing price is ₹519, indicating a potential listing gain of approximately 31% over the issue price.