Avax Apparels and Ornaments Limited operates in two main business segments: wholesale trading of knitted cloth and online retail of silver ornaments.

1. Wholesale Trading (Knitted Cloth):
   • The company buys knitted cloth directly from manufacturers and supplies it wholesale to companies and garment manufacturers in Punjab.
   • Focuses on knitted cloth used for making ladies' and gents' jackets.
   • Advantages: Geographical location in a hub for cloth manufacturing, strong business relationships, and growing demand for the products.
   • The company has recently invested in machinery for manufacturing knitted cloth, aiming for backward integration. This will reduce outsourcing, improve profit margins, and reduce working capital needs by shortening credit periods.
2. Online Retail of Silver Ornaments:
   • The company sells a variety of silver jewellery online, including rings, bangles, chains, and more.
   • It specializes in affordable silver ornaments, including exclusive Punjabi ethnic designs, and offers products to major cities across India.
   • The sector benefits from growing demand for silver jewellery, social media marketing, and the ability to replicate gold jewellery designs in silver.
   • The company maintains an in-house designing team and partners with third-party manufacturers to produce customised designs, ensuring high-quality standards through thorough inspections before delivery.

Market Overview:

• Knitted Cloth Market in India:
  • India’s knitted cloth market is essential to the textile industry, supplying products such as t-shirts, sweaters, and jerseys for both domestic use and export.
  • Challenges include competition from imports, high raw material costs, and technological gaps, but it is expected to grow due to government support and the presence of SMEs in the sector.
• Online Silver Ornaments Market in India:
  • The online silver jewellery market in India is expanding, driven by disposable income growth, changing preferences, and the convenience of online shopping.
  • The market offers diverse products with customization options and competitive pricing. The sector saw significant growth during the COVID-19 pandemic as people shifted from physical stores to online shopping.

Manufacturing Process for Silver Ornaments:

• The company handles design creation in-house and outsources manufacturing to trusted third-party vendors.
• Raw materials, such as silver bars, are securely procured and managed through third-party agreements.
• Products undergo rigorous quality inspection to ensure they meet the company’s standards before delivery to customers.

Future Plans:

• The company plans to initiate in-house manufacturing of knitted cloth, enhancing control over production and reducing reliance on external suppliers, which is expected to improve profit margins and reduce working capital needs.

Overall, Avax Apparels And Ornaments Limited operates a diversified business with growth prospects in both the knitted cloth wholesale trade and the expanding online silver jewellery market, leveraging strategic in-house design capabilities, manufacturing integration, and a strong market presence.