Amagi Media Labs Ltd. is a leading cloud-based broadcast and connected TV (CTV) technology company. Founded in 2008 and headquartered in Bengaluru, India, Amagi delivers end-to-end solutions for content creation, distribution, and monetisation across both traditional television and streaming ecosystems.

The company enables broadcasters, content owners, and streaming platforms to launch, manage, and monetise live linear channels on Free Ad-Supported Streaming TV (FAST) platforms such as Pluto TV, Samsung TV Plus, The Roku Channel, and others. Amagi’s cloud-native technology stack supports seamless channel operations while maximising advertising revenue through advanced monetisation tools.

Products and Solutions

Amagi offers a comprehensive suite of cloud-based products designed to simplify broadcast operations and enhance revenue generation:

• Amagi CLOUDPORT
  A cloud-based playout platform that allows broadcasters to operate and distribute linear TV channels globally without the need for traditional broadcast infrastructure. CLOUDPORT supports UHD, HD, and SD playout, along with automated scheduling and media asset management.
• Amagi PLANNER
  A scheduling and content planning solution that enables broadcasters to efficiently create, manage, and optimise content blocks through an intuitive, user-friendly interface.
• Amagi THUNDERSTORM
  A server-side ad insertion (SSAI) platform that delivers targeted and personalised advertisements across live and on-demand content. THUNDERSTORM supports monetisation for both OTT and FAST platforms, enabling higher yield and improved viewer engagement.
• On-Demand & FAST Channel Solutions
  End-to-end solutions that help content owners launch and monetise 24/7 linear channels on leading FAST platforms such as Samsung TV Plus, Pluto TV, and The Roku Channel. These services include channel creation, playout, distribution, and revenue-sharing partnerships with platform operators.

Global Presence and Scale

Amagi has established a strong global footprint across the United States, Europe, and Asia. The company serves over 700 content brands and has enabled more than 2,000 channel deployments across 100+ countries, making it a key technology partner in the rapidly growing FAST and CTV ecosystem.

Workforce

As of March 31, 2025, Amagi employed 884 full-time employees worldwide. Of these, 652 professionals were part of the technology and engineering teams, operating from major hubs in Bengaluru, the United States, Croatia, and Poland. An additional 181 employees were in customer-facing roles, underscoring the company’s strong emphasis on client engagement, delivery, and support.