Adcounty Media India IPO
Open SmeCurrent GMP
₹40 (+47.06%)
Price Band
₹ 80 – 85
Lot Size
1600
Issue Size
₹50.69 Cr
Minimum Investment
₹272000 (3200 Shares)
Listing Date
04 July 2025
Subscription
251.7x
About the Company
Adcounty Media India Limited is a dynamic BrandTech company that delivers end-to-end digital marketing solutions, blending branding with performance-driven strategies. With a focus on innovation and measurable results, the company leverages advanced technology, data analytics, and market research to craft customized campaigns that help brands grow, acquire users, and boost visibility.
Core Services
Adcounty Media offers a comprehensive suite of digital marketing and advertising solutions tailored to meet diverse business objectives. Key offerings include:
- Programmatic Advertising
- Search Engine Optimization (SEO)
- Social Media Marketing
- Paid Advertising Campaigns, including:
- Pay Per Click (PPC)
- Cost Per Acquisition (CPA)
- Cost Per Sale (CPS)
- Cost Per Lead (CPL)
- Cost Per Install (CPI)
- Lead Generation, Retargeting, and User Acquisition
These services are designed to drive performance outcomes such as increased conversions, higher ROI, and improved audience engagement across multiple channels.
Technology & Platforms
Adcounty Media owns and operates several websites and mobile applications across various verticals. One of its flagship innovations is BidCounty, a proprietary programmatic advertising platform that supports both branding and performance campaigns, enabling precise targeting and scalable reach.
Market Reach & Clients
The company partners with a wide array of industry-leading brands across fintech, BFSI, automotive, e-commerce, iGaming, travel, QSR, and FMCG sectors. Notable clients include:
- Zepto
- ShareChat
- Fi.Money
- PB Fintech Ltd (Policy Bazaar & Paisa Bazaar)
- Bank Sathi
- MUV
Adcounty Media’s campaigns are designed to help these brands enhance visibility, grow their user base, and achieve specific marketing goals.
Competitive Strengths
- Global Reach: Campaign execution across 47 countries with a growing international clientele.
- Technology-Driven: Proprietary tools and analytics-backed strategies for better targeting and ROI.
- Experienced Team: A skilled and qualified team including seasoned management and key personnel.
- Integrated Services: One-stop solution for both branding and performance marketing needs.
Promoters
- Mr. Aditya Jangid
- Mr. Abbhinav Rajendra Jain
- Mr. Delphin Varghese
- Mr. Chandan Garg
- Ms. Vartika Dangayach
- M/S Innovana Thinklabs Limited
Promoters Holding
Holding Pre Issue
89.14%
Holding Post Issue
65.51%
Objects of the Issue
The Company Adcounty Media India IPO proposes to utilise the Net Proceeds from the Issue towards the following objects.
- To meet out the Capital Expenditure requirements of the Company.
- To meet out the Working Capital requirements of the Company.
- To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes.
- To meet out the Issue Expenses.
Address / Contact Info
Adcounty Media India Limited
First Floor, D-41, Patrakar Colony,
Near Jawahar Nagar Moti Dungri Vistar Yojna,
Raja Park, Jaipur, Rajasthan, 302004
Phone: + 91 7877623083
Email: cs@adcountymedia.com
Website: http://www.adcountymedia.com/
IPO Snapshot
IPO Timeline (Tentative)
IPO Open Date
Friday, 27 June 2025
IPO Close Date
Tuesday, 01 July 2025
Basis of Allotment
Wednesday, 02 July 2025
Initiation of Refunds
Thursday, 03 July 2025
Credit of Shares to Demat
Friday, 04 July 2025
Listing Date
Friday, 04 July 2025 — NSE & BSE
Important Dates
Open Date
27 June 2025
Close Date
01 July 2025
Basis Of Allotment
02 July 2025
Listing Date
04 July 2025
Financial Performance (₹ in Crores)
| Particular | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets | 47.92 | 29.51 | 26.84 |
| Revenue | 69.58 | 43.24 | 53.64 |
| Profit After Tax | 13.75 | 8.28 | 7.64 |
| Net Worth | 37.9 | 20.27 | 11.92 |
| Reserve & Surplus | 21.36 | 20.26 | 11.91 |
| Total Borrowings | 0 | 0 | 0.29 |
EPS Pre
8.37%
EPS Post
6.11%
P/E Pre
10.16
P/E (Post Issue)
13.91x
Company Financial Information
KPI Information (₹ in Crores)
| Particular | KPI as of Mon, Mar 31, 2025. |
|---|---|
| ROE % | 47.28 |
| ROCE % | 47.27 |
| Debt / Equity | 0 |
| RoNW % | 47.28 |
| PbW | 0 |
| Pat Margin % | 19.96 |
Return Ratio
IPO Reservations
| Category | Shares Offered | Shares Offered % | Max Allotee |
|---|---|---|---|
| Qualified Institutions | 1124800 | 26.3 | 0 |
| Non-Institutional | 1180800 | 27.61 | 0 |
| Retail Investors | 1971200 | 46.09 | 0 |
| Total | 4276800 | 100 | 0 |
Subscription Status ( Tue, 01 Jul 25 01:45 PM)
| Category | Shares Offered | Shares Bid For | Subscription (x) |
|---|---|---|---|
| Qualified Institutions | 1124800 | 154473600 | 137.33x |
| Non-Institutional | 1180800 | 469870400 | 397.93x |
| Retail Investors | 1971200 | 452139200 | 229.37x |
| Total | 4276800 | 1076483200 | 251.7x |
Subscription figures are updated periodically and may change until issue closing. Data reflects bids placed across exchanges.
Peer Comparision
No Peer Comparision Available
Lot Size & Investment Details
| Application | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 1,600 | 136,000.00 |
| Retail (Max) | 1 | 1,600 | 136,000.00 |
| S-HNI (Min) | 2 | 3,200 | 272,000.00 |
Registrar
Skyline Financial Services Private Ltd
02228511022
info@skylinerta.com
https://www.skylinerta.com
Book Running Lead Managers
- Narnolia Financial Services
RHP Document
DRHP Document
Anchor Investors
Disclaimer: This data is for informational purposes only and does not constitute investment advice. Figures shown are illustrative sample data.
Frequently Asked Questions
Everything you need to know before applying to an IPO.
Adcounty Media India IPO is a Book-building IPO worth ₹50.69 crores. The price band is ₹80 to 85 per share. The IPO opens on Fri, Jun 27, 2025 and closes on Tue, Jul 1, 2025. It will be listed on BSE and NSE. Skyline Financial Services Private Ltd is the registrar.
The Adcounty Media India IPO opens on Fri, Jun 27, 2025 and closes on Tue, Jul 1, 2025
Adcounty Media India IPO Price Band is ₹80 to 85.
Adcounty Media India IPO lot size is 1600, and the minimum amount required for application is ₹272000.
The minimum investment for Adcounty Media India IPO is approximately ₹272000 based on the upper price band.
To apply for the Adcounty Media India IPO, investors can use the ASBA (Application Supported by Blocked Amount) process via their bank's net banking or apply through UPI using a registered broker or trading app. The IPO is available in retail, HNI, and institutional investor categories. Investors must select the lot size, enter bid details within the price band, and submit their application before the IPO closing date of Tue, Jul 1, 2025. After submission, funds are blocked until the basis of allotment of Adcounty Media India IPO is finalised.
Adcounty Media India IPO issue size is ₹50.69 crores.
Adcounty Media India IPO allotment date is Sat, Jun 27, 2026.
The registrar for Adcounty Media India IPO is Skyline Financial Services Private Ltd. Investors can go to Skyline Financial Services Private Ltd website for IPO allotment status, refund processing, and other queries related to Adcounty Media India IPO through their official website or helpline.
The Adcounty Media India IPO GMP (Grey Market Premium) is ₹40 as of Fri, Jul 4, 2025. Based on the upper price band of ₹85 per share, the estimated Adcounty Media India IPO listing price is ₹125, indicating a potential listing gain of approximately 31% over the issue price.